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Latest News

APA to phase out pharma-sponsored CME, dinners

The American Psychiatric Association (APA) will put an end to industry-sponsored continuing medical education (CME) and meals served during its annual meetings, the association said Wednesday.
 

GSK to expand clinical trial disclosures

GlaxoSmithKline said it will broaden its transparency policies to include greater disclosure of its clinical research and the physicians the company works with on clinical trials.
 

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In Brief

People News

MacroGenics, Inc., a biotech focused on immunotherapeutics, has appointed Eric Risser to VP, business development. Risser was previously senior director, business development at Johnson & Johnson.
 

Product News

Wyeth received FDA approval for a new indication on Tygacil, a pneumonia drug. The additional indication was approved for adult patients with community-acquired bacterial pneumonia.
 

Latest Features

Sales Force Report: Training

E-learning is poised to replace traditional training models as pharma adjusts to a new landscape where sales reps need to be more technology savvy. Anthony Vecchione reports on how drug companies are incorporating different modalities, such as mobile learning and virtual worlds, into their training regimens
 

Sales Force Report: Effective Product Messages

An effective product message is the culmination of a process that starts with understanding the market and identifying where your product would fit in. Donna Kelly, Alice Liftin and Stacy Vaughn examine the research process
 

Statins: Making New Friends

Single agent statins are still the cornerstone of cholesterol treatment, but with generic Zocor gaining ground and Lipitor's approaching patent expiry, manufacturers are looking to take combinations to the next level. Ben Comer reports
 

Payers: Plan Early or Pay the Price

Drug firms should begin developing pricing, reimbursement and access strategies prior to launch. Kevin Barnett examines how addressing payer-related strategies early will help products succeed and provides guidance to managers who find themselves 'behind the eight-ball'
 

Medical Advertising Hall of Fame Induction 2009

Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars.
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 




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