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Adrienne Lee, Executive Managing Director, Beacon Healthcare Communications

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

Marketers size up DTC policy challenges: DTC National

Consumer drug marketers huddled in Washington for the start of the DTC National Conference yesterday, unsure of the future but certain they faced a more active FDA and an uphill battle with regulators and policymakers.
 

Pfizer and GSK to form HIV specialty company

Pfizer and GlaxoSmithKline will combine their HIV products and pipelines to form a specialty company, according to an announcement today.
 

Sensei launches diabetes iPhone app

Sensei, a mobile technology developer and subsidiary of Humana, has launched an iPhone application for patients with diabetes.
 

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In Brief

People News

Following its acquisition of Genentech, Roche has announced that Pascal Soriot, currently head of Roche's commercial pharmaceutical operations, will become Genentech's CEO, effective May 1, 2009.
 

Company News

Sanofi-Aventis will acquire California-based BiPar Sciences for up to $500 million. BiPar Sciences is a pharma is focused on a novel cancer treatment, known as BSI-201.
 

Latest Features

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

PERQ Journal Ad Review: More Red Ink

Economic troubles are leading medical publishers to seek out new tactics to stay afloat, while other journals are consolidating
 

Trade Dress Protection: Eye Candy

Legal hurdles challenge brand-name manufacturers' ability to boost product recognition with the use of color, shape and size. Julia Anne Matheson and Michael R. Justus report
 

Headliner: Public Citizen's Health Resource Group's Sidney Wolfe, MD

Dr. Sidney Wolfe has a lot on his plate. His main job is serving as director of Public Citizen's Health Research Group--a post he's held since 1971, when he helped found the organization with Ralph Nader.
 

How to Win an MM&M Award

You have fewer than two months to enter the MM&M Awards. Need help? James Chase looks at how three of last year's submissions achieved glory and offers some valuable tips on making it to the podium in October
 




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