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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Docs look to Wikipedia for condition info: Manhattan Research

Nearly 50% of US physicians going online for professional purposes are visiting Wikipedia for health and medical information, especially condition information, according to a Manhattan Research study.
 

GSK buys derm firm Steifel

GlaxoSmithKline is buying dermatology specialist Steifel for $3.6 billion.
 

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In Brief

People News

As a result of Halo Pharmaceutical's partnership with DeMelleBioPharma, George Bobotas has joined Halo as chief scientific officer. Bobotas has been president and managing partner of DeMelleBioPharma since 2008. Prior to that, Bobotas worked for Reliant Pharmaceuticals as VP, scientific affairs.
 

Product News

Forest Laboratories and Cypress Bioscience launched Savella, a selective serotonin and norepinephrine dual reuptake inhibitor, for fibromyalgia. The product will be available in drug stores on April 28.
 

Latest Features

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

PERQ Journal Ad Review: More Red Ink

Economic troubles are leading medical publishers to seek out new tactics to stay afloat, while other journals are consolidating
 

Trade Dress Protection: Eye Candy

Legal hurdles challenge brand-name manufacturers' ability to boost product recognition with the use of color, shape and size. Julia Anne Matheson and Michael R. Justus report
 

Headliner: Public Citizen's Health Resource Group's Sidney Wolfe, MD

Dr. Sidney Wolfe has a lot on his plate. His main job is serving as director of Public Citizen's Health Research Group--a post he's held since 1971, when he helped found the organization with Ralph Nader.
 

How to Win an MM&M Award

You have fewer than two months to enter the MM&M Awards. Need help? James Chase looks at how three of last year's submissions achieved glory and offers some valuable tips on making it to the podium in October
 




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