The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Worldwide, consumers prefer generics, says study

Consumers worldwide overwhelmingly prefer medicines that have been around a long time to the latest treatments, and over half prefer generics to branded drugs given the choice, according to a DDB Health survey.
 

WebMD closes in on Everyday Health: comScore

WebMD pulled within one million unique visitors (UV) of Everyday Health, tightening the UV horserace between the two companies, according to comScore's numbers from March.
 

Marketers size up DTC policy challenges: DTC National

Consumer drug marketers huddled in Washington for the start of the DTC National Conference yesterday, unsure of the future but certain they faced a more active FDA and an uphill battle with regulators and policymakers.
 

From MM&M Magazine

FDA: GSK's Avodart ads misleading

Consumer ads in support of GlaxoSmithKline's prostate drug Avodart overstate its efficacy and present misleading claims, the FDA said in a letter to the company.
 

Parents learn about HPV vaccine through DTC ads

A majority of parents and healthcare providers of young women are aware of human papillomavirus (HPV), and most of them learned of the HPV vaccine through drug advertising, a study from the University of North Carolina found.
 

DDR on DTC: Merck's Gardasil

Merck's Gardasil has one of the most effective DTC campaigns ever developed.
 

Fact boxes best fair balance: study

Information contained in big blocks of fair balance text in DTC ads is lost on consumers, but simplified "facts boxes" fare better, a study found.
 

Wyeth decision ends pre-emption dreams

The Supreme Court struck a blow to FDA pre-emption of state laws with a 6-3 decision in Wyeth v. Levine finding the company liable for a failure-to-warn claim under Vermont state law.
 

AdvaMed issues new guidelines for device ads

The Advanced Medical Technology Association (AdvaMed) rolled out guiding principles for DTC device advertising.
 

How can pharma marketers 'friend' social media?

Communicating with patients through social media presents significant challenges, but also tremendous opportunities, for pharma marketers.
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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