The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Pharma industry reputation gains, says Harris Interactive

It seems corporate reputation is countercyclical for pharmas, as well. The drug industry was the only sector to see appreciable gains in public perception from 2007 to 2008, according to Harris Interactive, posting its highest rating in five years as financial services firms and automakers displaced pharmas in the dregs of public esteem alongside tobacco.
 

DDMAC study: Serious risks in brief summary don't scare off readers

The presence of information on serious side effects in the brief summaries of print DTC drug ads seems to have little effect on reader behavior, preliminary results of an FDA study show. The age and health literacy of readers, on the other hand, had a measurable impact.
 

J. Lo joins Sanofi for pertussis awareness ads

Sanofi Pasteur and the March of Dimes have recruited Jennifer Lopez to serve as the face of a whooping cough awareness campaign.
 

From MM&M Magazine

FDA: GSK's Avodart ads misleading

Consumer ads in support of GlaxoSmithKline's prostate drug Avodart overstate its efficacy and present misleading claims, the FDA said in a letter to the company.
 

Parents learn about HPV vaccine through DTC ads

A majority of parents and healthcare providers of young women are aware of human papillomavirus (HPV), and most of them learned of the HPV vaccine through drug advertising, a study from the University of North Carolina found.
 

DDR on DTC: Merck's Gardasil

Merck's Gardasil has one of the most effective DTC campaigns ever developed.
 

Fact boxes best fair balance: study

Information contained in big blocks of fair balance text in DTC ads is lost on consumers, but simplified "facts boxes" fare better, a study found.
 

Wyeth decision ends pre-emption dreams

The Supreme Court struck a blow to FDA pre-emption of state laws with a 6-3 decision in Wyeth v. Levine finding the company liable for a failure-to-warn claim under Vermont state law.
 

AdvaMed issues new guidelines for device ads

The Advanced Medical Technology Association (AdvaMed) rolled out guiding principles for DTC device advertising.
 

How can pharma marketers 'friend' social media?

Communicating with patients through social media presents significant challenges, but also tremendous opportunities, for pharma marketers.
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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