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Latest News

IOM: quit gifts, reps, samples

Physicians and medical institutions should shun gifts, reps, samples and ghostwriting, said the Institute of Medicine's conflict of interest committee in its full recommendations.
 

Docs comfy with ePromotion, and many prefer it, says study

Sixty-seven percent of physicians had a positive attitude toward electronic promotional activities, up from 62% a year ago, according to an SDI study.
 

J. Lo joins Sanofi for pertussis awareness ads

Sanofi Pasteur and the March of Dimes have recruited Jennifer Lopez to serve as the face of a whooping cough awareness campaign.
 

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In Brief

People News

Shire appointed Anne Wilms to senior vice president and chief information officer.
 

Product News

J&J subsidiary Centocor Ortho Biotech received FDA approval for Simponi, an injectable treatment for arthritis caused by immune-system disorders.
 

Latest Features

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

PERQ Journal Ad Review: More Red Ink

Economic troubles are leading medical publishers to seek out new tactics to stay afloat, while other journals are consolidating
 

Trade Dress Protection: Eye Candy

Legal hurdles challenge brand-name manufacturers' ability to boost product recognition with the use of color, shape and size. Julia Anne Matheson and Michael R. Justus report
 

Headliner: Public Citizen's Health Resource Group's Sidney Wolfe, MD

Dr. Sidney Wolfe has a lot on his plate. His main job is serving as director of Public Citizen's Health Research Group--a post he's held since 1971, when he helped found the organization with Ralph Nader.
 

How to Win an MM&M Award

You have fewer than two months to enter the MM&M Awards. Need help? James Chase looks at how three of last year's submissions achieved glory and offers some valuable tips on making it to the podium in October
 




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