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Latest News

McNeil launches adult ADHD Facebook page

Johnson & Johnson's McNeil Pediatrics launched a second ADHD-focused Facebook page on April 22, this time targeting adults in the US with the disorder.
 

Vermont upholds commercial data ban

A federal court in Vermont quashed the efforts of several marketing research firms to overturn a statewide ban that restricts the use of prescriber-identifiable data.
 

DDMAC study: Serious risks in brief summary don't scare off readers

The presence of information on serious side effects in the brief summaries of print DTC drug ads seems to have little effect on reader behavior, preliminary results of an FDA study show. The age and health literacy of readers, on the other hand, had a measurable impact.
 

Pharma industry reputation gains, says Harris Interactive

It seems corporate reputation is countercyclical for pharmas, as well. The drug industry was the only sector to see appreciable gains in public perception from 2007 to 2008, according to Harris Interactive, posting its highest rating in five years as financial services firms and automakers displaced pharmas in the dregs of public esteem alongside tobacco.
 

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In Brief

People News

Abraxis BioScience appointed Lonnie Moulder to vice chairman, president and CEO. Patrick Soon-Shiong, previously chairman and CEOs and also the company's founder, will assume the role of executive chairman and CEO of Abraxis Health. Moulder was most recently vice chairman of Eisai Corporation of North America, where he served as president and CEO since 2003.
 

Company News

Bristol-Myers Squibb announced that it will cut 100 jobs from its Syracuse-area operations by the end of 2010. The East Syracuse division currently employs 650 workers. Most of the 100 workers will be transferred to other BMS sites, according to an Associated Press report.
 

Latest Features

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

PERQ Journal Ad Review: More Red Ink

Economic troubles are leading medical publishers to seek out new tactics to stay afloat, while other journals are consolidating
 

Trade Dress Protection: Eye Candy

Legal hurdles challenge brand-name manufacturers' ability to boost product recognition with the use of color, shape and size. Julia Anne Matheson and Michael R. Justus report
 

Headliner: Public Citizen's Health Resource Group's Sidney Wolfe, MD

Dr. Sidney Wolfe has a lot on his plate. His main job is serving as director of Public Citizen's Health Research Group--a post he's held since 1971, when he helped found the organization with Ralph Nader.
 

How to Win an MM&M Award

You have fewer than two months to enter the MM&M Awards. Need help? James Chase looks at how three of last year's submissions achieved glory and offers some valuable tips on making it to the podium in October
 



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