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Latest News

Amylin slashes sales force by 35%

Amylin is cutting 200 sales positions -- around 35% of its sales force -- as it merges its specialty and primary care sales forces into a single organization targeting endocrinologists and diabetes-focused primary care physicians.
 

Cook launches ART lab tutorial

In an effort to improve lab practices in the field of assisted reproduction technology (ART), Cook Medical launched a microsite and video lab tour.
 

Jan Ping partners with Amgen, ONS, for cancer education

Celebrity make-up artist and cancer survivor Jan Ping has partnered with Amgen and ONSEdge, a subsidiary of the Oncology Nursing Society (ONS), for an educational campaign titled "Coping with Cancer From the Outside In."
 

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In Brief

People News

Takeda Global Research & Development Center, Inc. US has named Azmi Nabulsi as president. Nabulsi will report to Nancy Joseph-Ridge, general manager, pharmaceutical development division, Takeda Pharmaceuticals International.
 

Company News

Abbott Laboratories sued J&J's Centocor unit over an alleged patent infringement. Centocor 's Simponi (golimumab) would compete with Abbott's Humira, a rheumatoid arthritis treatment and the company's best selling drug -- at $4.5 billion in global sales for 2008 -- according to a Bloomberg report.
 

Latest Features

Pharma Report 2009

2008 was a tough year for the industry. Big Pharma is in a temporary holding pattern as companies pursue a broader-based portfolio that includes non-traditional areas such as specialist-driven products and biotech
 

The Case Study of Vyvanse: Coupons vs. Samples

Shire product director Mike Boken uses the example of ADHD drug Vyvanse to illustrate the potential pharmaceutical marketing advantages of using patient debit, copay and voucher offers versus giving physicians traditional product samples
 

Social Media: The Science of Eavesdropping

Measuring online consumer healthcare conversations can help provide pharma companies with insights for message planning, competitive intelligence and new product development. Ira Haimowitz and Claudia Obata report
 

Headliner: Johnson & Johnson's Alex Gorsky

Alex Gorsky, worldwide chairman for Johnson & Johnson's surgical care group and this year's Healthcare Businesswomen's Association Honorable Mentor, says mentoring is a two-way street.
 

MM&M Awards Judges: Marks of Genius

The deadline to enter the MM&M Awards is merely weeks away but rest assured that your entries will be in good hands. James Chase reveals, for the first time, the panel of judges who will be tasked with ensuring that only the worthiest work wins
 



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