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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Latest News

AMA ethics group rethinks CME funding

A pair of American Medical Association committee reports urges that industry-funded CME be put on a tighter leash, but they're a far cry from the ban on commercial support called for by the AMA's Council on Ethical and Judicial Affairs a year ago.
 

USA Today launches "Most Influential Doctors" database

USA Today launched a web feature May 14 providing consumers with a searchable database of the nation's most influential doctors.
 

DTC spend set to slide, loyalty cards up, says survey

Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they'd cut consumer ad spend this year. Last year 28% said they'd cut back on consumer advertising.
 

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In Brief

People News

Novartis announced that Jonathan Symonds, currently managing director, investment banking at Goldman Sachs, will join the company as deputy CFO and designate Sept. 1, 2009.
 

Company News

Pfizer announced a program to provide more than 70 of its prescription drugs for free to patients whom have lost their jobs and health insurance. Patients able to provide proof of a job loss -- after Jan. 1, 2009 -- and prescribed a Pfizer product for at least three months will be eligible for the program, despite prior income level.
 

Product News

UCB received FDA approval on a new indication for Cimzia, an injectable tumor necrosis factor (TNF) blocker. Cimzia is now indicated for moderate to severe rheumatoid arthritis, in addition to its prior indication for Crohn's disease.
 

Latest Features

Pharma Report 2009

2008 was a tough year for the industry. Big Pharma is in a temporary holding pattern as companies pursue a broader-based portfolio that includes non-traditional areas such as specialist-driven products and biotech
 

The Case Study of Vyvanse: Coupons vs. Samples

Shire product director Mike Boken uses the example of ADHD drug Vyvanse to illustrate the potential pharmaceutical marketing advantages of using patient debit, copay and voucher offers versus giving physicians traditional product samples
 

Social Media: The Science of Eavesdropping

Measuring online consumer healthcare conversations can help provide pharma companies with insights for message planning, competitive intelligence and new product development. Ira Haimowitz and Claudia Obata report
 

Headliner: Johnson & Johnson's Alex Gorsky

Alex Gorsky, worldwide chairman for Johnson & Johnson's surgical care group and this year's Healthcare Businesswomen's Association Honorable Mentor, says mentoring is a two-way street.
 

MM&M Awards Judges: Marks of Genius

The deadline to enter the MM&M Awards is merely weeks away but rest assured that your entries will be in good hands. James Chase reveals, for the first time, the panel of judges who will be tasked with ensuring that only the worthiest work wins
 



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