LESS THAN 1 WEEK TO ENTER




Don't miss your chance to prove to the industry and your clients who produces the best work. You must enter to win. The deadline for submissions is Friday, June 5. Click here to submit your entry today.

WEBCAST




Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

MM&M PODCAST SERIES


Do you love your job? Or do your loathe it?

Is your career on track? Are you making enough money? As much as your peers? What are you going to do next? Complete the MM&M Career & Salary Survey 2009 now for a chance to win a $250 American Express gift card. All responses are confidential.
Click here to take the survey.

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

New Drug Dossier

Click here to subscribe

MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

white Papers

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


The Agency Gallery


Subscribe to MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Consider the 'reasonable consumer,' says FDA draft guidance

DTC drug and device marketers looking to steer clear of FDA ad reviewers should follow the "reasonable consumer standard" and consider the net impression their promotions make on the lay viewer, not just the particulars, FDA said in a draft guidance.
 

GSK launches 'More than Medicine' corporate blog

GlaxoSmithKline announced the launch of a corporate blog for the US, titled More than Medicine. The blog went live last January.
 

Coalition flags ACCME plans

The Coalition for Healthcare Communication said it doesn't oppose ACCME's proposal to set up an independent entity for disbursal of CME funding - provided that it's not the only game in town and CME providers don't have to pay for it.
 

FROM OUR SPONSORS


Search has Changed. It's Time for Healthcare Marketers to Stand Up and Take Notice. Incorporating social media into your search marketing efforts is no longer a luxury. Today, it's a necessity if you want your healthcare organization to be found online. Learn how to optimize your online presence and more in Oneupweb's FREE paper, The Fusion of Search and Social Media.

In Brief

People News

Medical communications agency Caudex - a subsidiary of McCann Healthcare Worldwide - promoted Amanda Smith to global head of the agency. Smith was previously commercial director, and will replace Gail Flockhart, formerly Caudex's managing director and CEO. Flockhart announced plans to leave the company. Smith has worked as commercial director at Caudex for three years; before that she worked at Wolters Kluwer.
 

Company News

GlaxoSmithKline may owe the IRS nearly $2 billion in back taxes, interest and penalties, the Wall Street Journal reported Friday. The back taxes are a result of "earnings stripping," a practice multinational companies use to "reduce taxes by claiming interest deductions for payments to a related unit overseas," the WSJ reported.
 

Latest Features

Pharma Report 2009

2008 was a tough year for the industry. Big Pharma is in a temporary holding pattern as companies pursue a broader-based portfolio that includes non-traditional areas such as specialist-driven products and biotech
 

The Case Study of Vyvanse: Coupons vs. Samples

Shire product director Mike Boken uses the example of ADHD drug Vyvanse to illustrate the potential pharmaceutical marketing advantages of using patient debit, copay and voucher offers versus giving physicians traditional product samples
 

Social Media: The Science of Eavesdropping

Measuring online consumer healthcare conversations can help provide pharma companies with insights for message planning, competitive intelligence and new product development. Ira Haimowitz and Claudia Obata report
 

Headliner: Johnson & Johnson's Alex Gorsky

Alex Gorsky, worldwide chairman for Johnson & Johnson's surgical care group and this year's Healthcare Businesswomen's Association Honorable Mentor, says mentoring is a two-way street.
 

MM&M Awards Judges: Marks of Genius

The deadline to enter the MM&M Awards is merely weeks away but rest assured that your entries will be in good hands. James Chase reveals, for the first time, the panel of judges who will be tasked with ensuring that only the worthiest work wins
 



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.