The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Industry coalition goads DDMAC on sponsored links

An ad hoc coalition, spearheaded by industry veteran Arnold Friede, is formulating a proposal to challenge recent DDMAC actions it considers misguided.
 

Consider the 'reasonable consumer,' says FDA draft guidance

DTC drug and device marketers looking to steer clear of FDA ad reviewers should follow the "reasonable consumer standard" and consider the net impression their promotions make on the lay viewer, not just the particulars, FDA said in a draft guidance.
 

From MM&M Magazine

Rx TV ads more memorable in 2008, Nielsen says

TV ads for prescription drugs loosened up a bit in 2008 and exercised greater creativity despite intense scrutiny, The Nielsen Company found in a review of advertising recall rates for 2008.
 

Artery Explory hitting the road again

AstraZeneca is redeploying its Artery Explorer for a second tour, using medical animation to help bring atherosclerosis to life.
 

DDR on DTC: Galderma's Oracea

Hooray for Galderma and their new campaign for Oracea (pronounced or-A-sha) that treats rosacea (pronounced roh-ZAY-sha).
 

Simplied drug packaging had little impact on adherence

Citing studies, American Medical News said simplified drug packaging might improve patients' comprehension of risks and benefits but seems to have little impact on adherence.
 

Drug marketers should appeal to reason during recession

Marketers must appeal less to the emotions and more to ration to woo consumers amid the economic downturn, according to a DDB study.
 

Sensei launches diabetes app

Sensei, a mobile technology developer and subsidiary of Humana, has launched an iPhone app for diabetics.
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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