The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Pfizer aims to differentiate Toviaz with patient support program

Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.
 

Non-compliance, requests for generics on the rise, says survey

Physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a PriMed survey.
 

From MM&M Magazine

Consumers prefer generics worldwide, says study

Consumers worldwide overwhelmingly prefer medicines that have been around a long time to the latest treatments, and over half prefer generics to branded drugs given the choice, according to a DDB Health survey.
 

Marketers weigh DTC policy pitfalls

Consumer drug marketers huddled in Washington for the start of the DTC National Conference in mid-April, unsure of the future but certain they faced a more active FDA and an uphill battle with regulators and policymakers.
 

DDR on DTC: Novartis/Deutsch-NYC's Exelon Patch

Kudos to Novartis and Deutsch-NYC for their illuminating DTC campaign for Exelon Patch!
 

Headliner: WebMD's Wayne Gattinella

Heading up the biggest brand in online health has its benefits. "When I tell people I work at WebMD, they smile and tell me how the site has helped them," says Wayne Gattinella. "That makes me feel really good."
 

J. Lo joins Sanofi for pertussis awareness ads

Sanofi Pasteur and the March of Dimes have recruited Jennifer Lopez to serve as the face of a whooping cough awareness campaign.
 

There's no reason to stockpile Tamiflu

A few weeks ago I brought some samples of the anti-viral drug Tamiflu (oseltamivir) to a TV studio to use as a prop on a show. But when I went to leave the show, I discovered that one of the producers had rifled through the box, and most of the samples were gone.
 

Consumer Marketing Briefs

Featuring news about Boniva, DDMAC and the ED Advertising Decency Act
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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