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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Latest News

Only a tenth of scripts are up for grabs, says IMS study

Traditional promotion efforts, including details and sampling, can only affect about 10% of prescriptions, an IMS study found, suggesting that the bulk of promotion dollars is misplaced.
 

Sanofi, Cegedim launch mobile CRM for managed markets

Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.
 

Lilly looks homeward for communications chief

Lilly named former Indianapolis mayor Bart Peterson to lead its communications and corporate affairs functions.
 

MPR drug database goes mobile

Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.
 

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In Brief

People News

Epsilon hired Alex Kooluris as VP, general manager of its Purple@Epsilon group. Kooluris will report to Andrew Bast, SVP, general manager at Purple@Epsilon (who joined in agency in March) and will support major pharmaceutical clients with overall management, development of brand strategy, relationship management and creative assets.
 

Company News

Microsoft acquired certain assets of Rosetta Biosoftware, a business unit of Rosetta Inpharmatics, the latter a wholly owned subsidiary of Merck.
 

Latest Features

Global Report: Planet Pharma

Pharmaceutical marketers and their clients are facing formidable challenges in devising their global marketing strategies in 2009. A sluggish worldwide economy, patent expirations and generic penetration have taken its toll. Anthony Vecchione reports on what agencies are doing to develop successful global campaigns and what obstacles they need to overcome
 

Working with Washington

The policies stemming from DC will be important in determining what pharma products and medical devices are accepted and successful and which do not meet the standard set by the policymakers. Robert Schooling reports
 

The Art of Analysis

Clashes often occur between the creative and analytic departments when the time comes to run tests that confirm which ideas best achieve a promotional objective. Robert Egert and Louis Winokur explain the challenges faced by both groups
 

Warning: Social Media's Dark Side

Joe Dysart reports on the best internet tools for preventing a reputation meltdown
 

Cash for Ideas

Is the hourly-rate model used by the majority of pharmaceutical marketers and advertisers antiquated? Mike Myers provides some alternatives to the current system including the notion that clients should pay for ideas, instead of the time that it took to create them
 

Headliner: WebMD's Wayne Gattinella

Heading up the biggest brand in online health has its benefits. "When I tell people I work at WebMD, they smile and tell me how the site has helped them," says Wayne Gattinella. "That makes me feel really good."
 



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