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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Latest News

Supreme Court shrugs at NH data ban

The Supreme Court will not take on a New Hampshire data ban enacted in 2006, overturned 10 months later by a district court, and then reinstated by a federal appeals court last November.
 

AstraZeneca unbranded effort urges sufferers to "Rethink COPD"

AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein.
 

FDA warns Takeda about Velcade reminder

FDA took issue with a professional mailer and detachable card used at the recent ASCO conference, calling the reminder labeling inappropriate. The ad also overstated the efficacy of Velcade, according to the letter.
 

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People News

Christian Lajoux was appointed president of Sanofi-Aventis, in France. Lajoux was previously president and general manager of pharmaceutical operations in France. He will report to Hanspeter Spek, vice president. Prior to Sanofi, Lajoux worked for the Sandoz Group, now a part of Novartis.
 

Company News

Wyeth and Catalyst Biosciences announced a worldwide collaboration for the discovery, development and commercialization of Factor Vlla products to treat hemophilia and other bleeding conditions. The deal included an upfront payment of $21 million, and total payments "could exceed $500 million," according to the statement. Wyeth will be responsible for the manufacturing and commercialization of products resulting from the collaboration, including CB 813, an investigational candidate for the treatment of acute bleeding in patients with hemophilia.
 

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July 2009 Issue of MM&M

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