The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

AstraZeneca unbranded effort urges sufferers to "Rethink COPD"

AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein.
 

2009 AGENCY REVIEW


July 2009 Issue of MM&M

The most objective and independent guide to healthcare agencies, with up-close profiles of the Top 75

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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WEBCAST




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