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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Latest News

Declining ad rates close two CMPMedica titles

CMPMedica ceased to publish two of its titles - Infections in Medicine and AIDS Reader - due to a continuing decline in print advertising sales.
 

Roche coaches docs, RNs on diabetes care

Roche added a new component to its $14 million diabetes education campaign, which pairs healthcare practitioners with Roche staff to improve dialogue between diabetics and their caregivers, and facilitate the integration of Accu-Check products into the lives of patients.
 

Sanofi-Aventis announces R&D restructuring

Sanofi-Aventis announced plans to restructure its R&D model, set to be completed by 2013.
 

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People News

IMS Health has appointed Kimberly Gray chief privacy officer. Gray joins from Pennsylvania health insurer Highmark, where she held the same post, responsible for safeguarding the health info of 27 million members.
 

Company News

Bristol, Tennessee-based Graceway Pharmaceuticals announced an agreement with Pfizer to acquire worldwide commercial rights for three investigational dermatological molecules. Two of the molecules will potentially treat oily skin and acne; both are in phase 2 of development. The third molecule, an ALK-5 inhibitor, is in pre-clinical development and would reduce surgical and traumatic scar formation. Financial terms of the deal were not disclosed.
 

2009 AGENCY REVIEW


July 2009 Issue of MM&M

The most objective and independent guide to healthcare agencies, with up-close profiles of the Top 75





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