Top Stories

House passes PDUFA conference bill, sending it on to Senate

September 19, 2007

Conference legislation reauthorizing PDUFA passed the House today, sans the measures most offensive to the pharmaceutical and advertising industries.
 

Pfizer to debut Chantix DTC work this month

September 19, 2007

Pfizer is set to roll out a DTC campaign for smoking-cessation aid Chantix next week, an executive said today.
 

Pharma online ad spend on the rise but content could be faring better: report

September 20, 2007

Online ad spend by the pharmaceutical and healthcare industry will hit $975 million in 2007, a gain of 19% over 2006, according to a report unveiled this week by market research firm eMarketer.
 

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In Other News

AZ/MedImmune's FluMist gets big boost with new indication

September 19, 2007

MedImmune announced that the FDA has approved the use of its FluMist in children 2-5 years old, an indication that significantly expands the market for the nasal vaccine.
 

CME czar goes to Pfizer

September 20, 2007

Pfizer, in the midst of revamping its CME department, scored a coup with the recent hiring of Maureen Doyle-Scharff, MBA.
 

NJ studies physician gifting

September 20, 2007

A task force convened by New Jersey Attorney General Anne Milgram was scheduled to meet yesterday to explore the issue of pharma gift-giving to physicians.
 

MM&M Awards tickets now on sale

August 28, 2007

Tickets for the MM&M Awards 2007 presentation dinner are now on sale.
 

People News

September 20, 2007

AbelsonTaylor has hired James Spillson as senior interactive producer.
 

Company news

September 20, 2007

CommonHealth Consumer Group (CCG) has announced the launch of EvoLogue, a full-service consumer agency that will provide insight-driven behavioral-marketing services to help improve the dialogue between consumers and healthcare professionals.
 



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