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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Latest News

Effient launch poses puzzle for Lilly, Daiichi Sankyo

Hoping to penetrate an anti-platelet market dominated for a decade by Plavix, Eli Lilly and Daiichi Sankyo received FDA approval for Effient.
 

Spiriva campaign gets All-Star debut

Major League Baseball's annual All-Star Game last night featured new DTC creative for Spiriva HandiHaler, an inhaler indicated for COPD.
 

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Strange bedfellows PhRMA and Families USA are launching TV ads featuring Clinton health plan antagonists Harry and Louise arguing in favor of healthcare reform.
 

2009 AGENCY REVIEW


July 2009 Issue of MM&M

The most objective and independent guide to healthcare agencies, with up-close profiles of the Top 75

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