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Latest News

Case ponders pharma's web shyness in keynote

Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, yesterday lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.
 

GSK consolidates online professional media into CMI

GlaxoSmithKline awarded its online professional media buying and planning business to Communications Media, Inc.
 

Draftfcb Healthcare merges 2 of its branches

Project X-Ray and Area 23, two Manhattan agencies that spun out of Interpublic Group's Draftfcb Healthcare unit last year, are merging.
 

Wyeth ships generic Protonix, as other blockbusters boost income

Wyeth said this week that it would begin shipping an authorized generic version of Protonix (pantoprazole), its ulcer drug, through Prasco.
 

Times: Lilly mulling $1-bil. payout to feds for Zyprexa marketing

An article in The New York Times says that Lilly is considering a $1 billion settlement of a four-year federal investigation into Zyprexa marketing, but the company cast doubt on the Times' reporting.
 

MAHF to honor industry stalwarts Feb. 12 in New York

The Medical Advertising Hall of Fame (MAHF) will induct Robert Baldini, John Corcoran and Richard Cliggott at a special celebration dinner on February 12 at the Pierre Hotel in New York City. The MAHF will also honor Audrey Girard with a lifetime achievement award and M. James Dougherty with a service to industry award.
 

In Brief

Product news

Pfizer granted a royalty-free license to the International Partnership for Microbicides (IPM) to try to develop Selzentry (maraviroc) in a cream or gel for the prevention of HIV infection.
 

People news

Solvay Pharmaceuticals CEO Laurence Downey, MD, will retire effective April 30th and will be succeeded by Stephen Hill, the Marietta, GA, firm said in a statement.
 

Company news

Neose Technologies said it will reduce its staff by 35% in connection with the discontinuation of NE-180 (GlycoPEGylated erythropoietin), its experimental erythropoiesis-stimulating agent (ESA) for the treatment of anemia in patients with chronic kidney disease and cancer patients receiving chemotherapy.
 

Account wins

Allergan awarded Pacific Communications the DTC assignment for its severe axillary hyperhidrosis (severe underarm sweating) indication on Botox following a competitive pitch.
 

Latest Features

MM&M All-Stars Company of the Year: Merck

When the going got tough, Merck got back to basics.
 

MM&M All-Stars Large Pharma Marketing Team of the Year: Cymbalta (Eli Lilly)

Eli Lilly & Co. spent $128 million promoting Cymbalta (duloxetene) for the year through August, according to IMS Health.
 

MM&M All-Stars Small Pharma Marketing Team of the Year: Keppra (UCB, Inc.)

Since last year, when UCB, Inc. let users of its antiepileptic Keppra speak for the brand, patients have become an important visual and vocal component in all promotion.
 

MM&M All-Stars Agency of the Year: AbelsonTaylor

Uncommonly good creative has helped standalone agency AbelsonTaylor stand out among its peers, garner acclaim and earn loyalty from clients.
 

MM&M All-Stars Media Brand of the Year: Sermo

On September 20, 2007, Sermo's founder and CEO Dr. Daniel Palestrant stepped up to the podium at the Health 2.0 conference in San Francisco and in less than three minutes summarized how his brainchild, an online community for physicians launched just a year earlier, has forever changed the healthcare media landscape.
 

Beyond the Patent: Extending the Life of Brands

With many of the industry's major blockbuster drugs coming off-patent in the next few years, pharmaceutical companies are scrambling to extend the life of their biggest brands. Larry Friedman, PhD, offers some potential solutions based on brand architecture and flow of brand equity
 



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