MM&M AWARDS

Entry kit available online Feb. 16

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

WEBCAST




Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Scott Dattoli at 646-638-6015

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


NEW DRUG DOSSIER

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

The Agency Gallery


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Between the doc and pharmacy, patients get online, says survey

Just 35% of the individuals surveyed by About.com in June said they would fill a prescription on doctor's orders after a diagnosis, without first doing research online.
 

Warner Chilcott buys P&G Rx drugs division for $3.1 billion

Warner Chilcott will pay Procter & Gamble $3.1 billion for the consumer products giant's prescription drug division, including Actonel, for osteoporosis, and Asacol HD, for ulcerative colitis.
 

DDMAC warns Allergan, Galderma Labs on promo materials

The Division of Drug Marketing and Communications (DDMAC) warned Allergan about a journal ad for Aczone, and Galderma Laboratories about two professional visual aids for Tri-Luma Cream.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News

Adamas Pharmaceuticals, a privately owned manufacturer based in California, announced two executive appointments: Michael Coffee, SVP, sales and marketing, and Amy Patrick, VP, research.
 

Company News

McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson, announced the launch of two new Zyrtec formulations: Zyrtec Perfect Measure (pre-filled spoons of children's Zyrtec) and Zyrtec Itchy Eye Drops.
 

LATEST FEATURES

Medical Education Report: Course Correction

Certified and accredited CME has undergone a sea-change in recent years, with policies now in place emphasizing quality and leaving little room for bias (not that you'd know it, for all the buzz about conflicts of interest)
 

2009 Med Ed Review

With increased regulatory scrutiny and a slow-down in new product approvals already constricting budgets, the last thing the medical education sector needed was a deep recession. MM&M checks the pulse of independent CME providers and promotional med ed firms
 

Predicting Product Launch Success: An Ace in the Whole

Can pharma companies really predict the success of new product launches? Patrick Howie and Mike Luby report on how pharmas can hone in on physicians' actual prescribing behavior versus stated intentions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

Headliner: Eli Lilly's Bart Peterson

Eli Lilly's new head of public relations, Bart Peterson, says most Americans agree that healthcare reform is way past due, and believes at least the early stages of reform will be achieved this year.
 

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