The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Boehringer Ingelheim broadens YouTube, Twitter efforts

Boehringer Ingelheim recently launched new YouTube videos and a channel devoted to Parkinson's disease, while the firm's US operations just launched a Twitter feed, following its German parent, which got onto Twitter last year.
 

Between the doc and pharmacy, patients get online, says survey

Just 35% of the individuals surveyed by About.com in June said they would fill a prescription on doctor's orders after a diagnosis, without first doing research online.
 

MedImmune taps soccer champs for flu awareness

MedImmune launched a branded awareness campaign starring soccer greats Mia Hamm and Brandi Chastain to underscore the importance of getting immunized for the flu.
 

FROM MM&M MAGAZINE

DTC ads driving fewer to physicians, says survey

Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale's annual Consumer Reaction to DTC Advertising of Prescription Drugs survey.
 

DDR on DTC: Latisse

Every year, women spend millions of dollars on mascara to exaggerate their eyelashes.
 

AZ rebranded effort: 'Rethink COPD'

AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein. The campaign, dubbed Rethink COPD, is aimed at getting sufferers to consider their options with respect to diet, exercise and, of course, medication.
 

Will digital budgets ever match TV?

Will media budgets trend toward digital and away from televised DTC this year, as several pharmaceutical executives have intoned? Or will digital media continue to be nickel and dimed?
 

Networks take stand vs. ad tax

Broadcasters joined the drug industry in opposing a proposed scheme to end tax deductions on advertising for drug companies.
 

J&J puts gastric band on YouTube

Johnson & Johnson's Ethicon Endo-Surgery is pairing consumer outreach on YouTube and Facebook with an online clinical support tool for its Realize adjustable gastric band.
 

Consumer Marketing briefs

Featuring news about Boehringer Ingelheim, National Women's Health Resource Center, Association of Reproductive Health Professionals, SCA Personal Care North America, Men's Health Network, Novo Nordisk and Twitter
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

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MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

FROM OUR SPONSORS


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