MM&M AWARDS

Entry kit available online Feb. 16

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

WEBCAST




Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


NEW DRUG DOSSIER

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

The Agency Gallery


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Pfizer pays $2.3 billion for deceptive marketing practices

The world's largest pharmaceutical company, Pfizer, and its subsidiary Pharmacia & Upjohn Company Inc. have agreed to pay $2.3 billion, the largest healthcare fraud settlement in the history of the Department of Justice, to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products, the Justice Department announced today.
 

FDA to address deficiencies in post-marketing surveillance

Over 80% of the manufacturers that submitted postmarketing information to FDA met their obligations, despite weaknesses in FDA's monitoring and tracking of postmarketing requirements (PMR) and postmarketing commitments (PMC), an FDA-commissioned study found.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News

MM&M announced that Adele Roda is the winner of the Career & Salary Survey drawing. Roda, who is president of Roda Market Research, won a $250 American Express gift card for her participation in the survey.
 

Company News

Japan-based Dainippon Sumitomo Pharma will acquire Massachusetts-based Sepracor for approximately $2.6 billion, the companies announced in a joint statement.
 

LATEST FEATURES

Career and Salary Survey: Weathering the Storm

Consolidations and mergers over the last 12 months didn't stop industry paychecks from decreasing for the second year in row. Ben Comer looks at the numbers from MM&M's exclusive survey on salaries, hiring and promotion, job mobility and the silver lining
 

Workplace Culture: Finders Keepers

A challenging economic year has been a mixed blessing for some agencies who find they have a much larger talent pool to choose from. Tanya Lewis looks at how several firms recruit staff and some innovative ways they go about retaining them
 

Career Path: Six Stories to the Top

Pharma marketers have diverse backgrounds. What they have in common is a desire to help patients and dispel negative images of the industry. Here are six who made it to the pinnacle
 

MM&M Awards 2009: Road to Glory

Back in July, an esteemed panel of 41 expert healthcare executives, spanning the fields of marketing, communications and media, came together to review and score several hundred submissions to the MM&M Awards 2009. The results of their efforts is the shortlist of finalists from which the overall winners will be announced and recognized in New York on October 29
 

Headliner: Harvard Medical School's Tom Stossel

Tom Stossel, MD, the Harvard Medical School professor who took a brave and lonely stand for the value of industry-sponsored CME before a hostile Senate committee in July, seems an unlikely activist. Heck, Stossel laughs, an unlikely doctor.
 

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