The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Rx ad spend down 7.8% for first half of 2009, says TNS

US advertising spend for prescription drugs declined 7.8% to $2.3 billion for the first six months of 2009 over the same period in 2008, according to TNS Media Intelligence data.
 

GSK, McEnroe urge over-40 men to get tested for prostate cancer

GlaxoSmithKline recruited tennis great John McEnroe for an awareness campaign about prostate cancer.
 

Pharmas despised slightly less than insurers, says poll

Americans blame health insurance companies more than pharmas for problems with the US healthcare system - but not by much.
 

FROM MM&M MAGAZINE

Centocor launches online talk show on arthritis

From the people who brought you the disease awareness documentary comes New Way RA, an online talk show for people with rheumatoid arthritis hosted by Inside Edition anchor Deborah Norville.
 

DDMAC warns Abbott on Kaletra DVD

FDA warned Abbott about a patient testimonial DVD for its HIV drug Kaletra, starring Earvin "Magic" Johnson. The DVD, I Know What's Important, minimizes the risks, overstates efficacy and includes unsubstantiated claims, DDMAC said in a warning letter dated July 14.
 

DDR on DTC: Omnaris

What do you do if you are an innovative but small "David" of an allergy nasal spray that has to do battle with a "Goliath"—in this case, an iconic bee? If you're the Omnaris team at Sepracor, you bring out your best troops for battle.
 

Social media: How to survive the inevitable fall

Picture, if you will, this iconic scene from a classic movie. Butch Cassidy and the Sundance Kid are trapped by an oncoming posse. They face a cliff and weigh their escape options.
 

Better medicine through healthcare education

Throughout my healthcare PR career, I worked on and headed teams that executed innovative and award-winning campaigns to educate patients and healthcare providers.
 

Cancer patients don't trust docs: survey

A survey of patients at Harvard's Dana-Farber Cancer Institute found that 11% said ads for cancer-related drugs had made them less confident in their providers' judgment.
 

Rite Aid site offers ads, coupons

Schering-Plough, Novartis, Johnson & Johnson, Wyeth and others are using Rite Aid's new "video values" site to offer coupons and information about their products.
 

Novo Nordisk taps 'The Rock' for ad

Novo Nordisk has enlisted action film star and ex-wrestler Dwayne "The Rock" Johnson as the latest celebrity face of its Diabetes Aware campaign with the Entertainment Industry Foundation.
 

Does customization increase value?

Many of the large health networks offer customized advertising capabilities, such as branded "patient rooms" and exclusive video inventory. Is there value in these kinds of offerings?
 

Consumer Advertising briefs

Featuring news about antidepressant use, Schering-Plough, Claritin Eye and the Genetics and Public Policy Center
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

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Entry kit available online Feb. 8

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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