MM&M AWARDS

Entry kit available online Feb. 16

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


NEW DRUG DOSSIER

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

The Agency Gallery


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Merck launches health reference tome

Merck's nonprofit publishing arm launched a 2,500-page health reference book for consumers, available in hardcover or via iPhone app. The app is also available in a professional version, for docs and nurses.
 

Cook unveils CookBiodesign.com

Cook Medical launched a third website for physicians and consumers, this time focusing on a suite of tissue repair products.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News

Seattle Genetics, a biotech focused on development and commercialization of monoclonal antibody-based therapies for cancer and autoimmune disease, announced the appointment of Bruce Seeley as EVP, commercial.
 

Company News

Novartis announced an agreement with Vanda Pharmaceuticals for exclusive US and Canandian rights for Fanapt, a schizophrenia treatment approved by FDA in May.
 

LATEST FEATURES

The Patient Marketing Report: Group Therapy

Pharma companies like Novo Nordisk are finding success by reaching out to existing patient communities. Ben Comer looks at the latest trends
 

Journal Ad Review: The Hit Parade

Medical/surgical journals have seen better days but there is a silver lining in the sector that has been hit hard the past few years. Anthony Vecchione reports on some of the industry's bright spots
 

Branded vs. Unbranded: Divided Attention

Pharmaceutical marketers increasingly have a difficult time trying to gain 'share of voice' with physicians, with fewer reps granted access. How can branded and unbranded efforts reach doctors at the right place and the right time?
 

Adherence: Framing Compliance

Fresh approaches to observational research can uncover the causes of poor adherence, says Laura Winn Johnson
 

Headliner: WeissComm Group's Bob Pearson

Bob Pearson doesn't want to hear any more excuses for poor or non-existent social media programs from healthcare companies.
 

WHITE PAPERS



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