The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Dukakis stars in Novo Nordisk diabetes awareness PSAs

Novo Nordisk recruited actress Olympia Dukakis and her husband, actor Louis Zorich, for a diabetes awareness PSA debuting in New York City taxis next month.
 

Merck launches health reference tome

Merck's nonprofit publishing arm launched a 2,500-page health reference book for consumers, available in hardcover or via iPhone app. The app is also available in a professional version, for docs and nurses.
 

Time Inc.'s Health.com partners with RightHealth.com

Time Inc.'s Health.com and RightHealth.com, a Kosmix health property, partnered to create Health.com Integrated Solutions, an expansion of Health.com slated to launch in 2010.
 

Cook unveils CookBiodesign.com

Cook Medical launched a third website for physicians and consumers, this time focusing on a suite of tissue repair products.
 

FROM MM&M MAGAZINE

The Patient Marketing Report: Group Therapy

Pharma companies like Novo Nordisk are finding success by reaching out to existing patient communities. Ben Comer looks at the latest trends
 

Headliner: WeissComm Group's Bob Pearson

Bob Pearson doesn't want to hear any more excuses for poor or non-existent social media programs from healthcare companies.
 

DDR on DTC: ED drugs

Even though DTC is a relatively new phenomenon, it has two pioneering grandpas who are still going strong...and have much to teach the young whippersnappers coming up in the business.
 

Allergan taps Twilight star for acne interactive ads

Allergan is tweaking two teen cultural sensations with a High School Musical-themed interactive campaign for its acne medication Aczone, starring Michael Welch of Twilight fame.
 

Merck debuts HIV/AIDS video series

Merck bolstered its HIV/AIDS education effort with a new online video series starring Jack Mackenroth of Project Runway.
 

McEnroe in GSK prostate cancer awareness campaign

GlaxoSmithKline recruited tennis great John McEnroe for an awareness campaign about prostate cancer.
 

Boehringer Ingelheim expands with Twitter, YouTube

Boehringer Ingelheim launched new YouTube videos and a channel devoted to Parkinson's disease, while the company's US operations launched a Twitter feed, following its German parent, which got onto Twitter last year.
 

AMA hops on social media bandwagon

In just over a month, the American Medical Association (AMA) has launched a YouTube channel, a blog written by AMA president James Rohack and a Facebook page.
 

DDMAC losing patience

In its August 2009 blizzard of compliance correspondence, DDMAC used some of the harshest language in recent Warning Letter memory to send what can only be interpreted as a message that its patience is wearing thin.
 

Poll: insurers first in blame game

Americans blame health insurance companies more than pharmas for problems with the US healthcare system—but not by much.
 

Consumer Marketing briefs

Featuring news about UCB, Sanofi-Aventis, PhRMA and AstraZeneca
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

MM&M AWARDS

Entry kit available online Feb. 8

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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