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ENTER THE MM&M AWARDS 2008!

Entry kit available online February 11

The time is almost here to enter the industry's most distinguished awards program. MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. Visit www.mmm-online.com/awards for more information and to download your entry kit.      

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE

This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

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MM&M Career & Salary Survey Premium Edition

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Complete the MM&M Career & Salary Survey 2008 now for a chance to win the latest Nintendo console. All responses will remain confidential. Click here to take the survey. 

 

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Latest News

Schering-Plough posts Q4 loss as Congress eyes web posts in Vytorin probe

Schering-Plough posted a fourth quarter loss on charges related to its acquisition of Organon and said it was ready to take action if sales of Vytorin and Zetia decline significantly.
 

FDA looking into Botox adverse events, including deaths

FDA issued an "early communication" advising that it is looking into adverse reactions to Botox and Botox Cosmetic that have been blamed for hospitalizations and even deaths -- mostly in children treated for cerebral palsy-associated limb spasticity, an off-label usage.
 

FDA extends Entereg review period

The FDA will extend by three months the review time of GlaxoSmithKline and Adolor's jointly- developed post-operative ileus treatment Entereg.
 

Neurogen cuts jobs

Neurogen said it laid off 70 workers and is taking a charge of about $1.5 million in the first quarter of 2008 to pay severence benefits and other charges.
 

In Brief

Product news

AstraZeneca submitted applications in the European Union for once-daily Seroquel XR (quetiapine fumarate), seeking approval for the treatment of manic episodes associated with bipolar disorder and the treatment of depressive episodes associated with bipolar disorder.
 

People news

Cephalon EVP, general counsel and secretary John Osborn will resign effective March 31.
 

Account wins

MedThink Communications has been retained by Salix Pharmaceuticals to launch and promote its newest product under development, an orally disintegrating form of metoclopramide.
 

Company news

Altor BioScience Corporation entered into an agreement with Genentech for exclusive, worldwide rights to develop and commercialize a class of antibody-based tissue factor antagonists.
 

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PMRG 2008 Annual National Conference

Pharmaceutical market research predictions are used, among other things, as the basis for product go/no-go decisions, business development acquisitions and marketing resource allocations. But do we truly have all the tools and knowledge to make these predictions? Find out at PMRG's 2008 Annual National Conference: Crystal Ball. Today's Information. Tomorrow's Insights. The PMRG Annual National Conference will be held at the JW Marriott Desert Ridge in Phoenix from Sunday, March 9 through Tuesday, March 11, 2008. Click here to register.

PMRG advances the principles, practice and power of marketing research within the healthcare industry. PMRG enhances the ability of our members to build the future by driving better business decisions.

Latest Features

This is Your Year

The quest to win an MM&M Award starts here with the launch of the 2008 program. As always, your entries will be judged by an independent panel of some of the industry's finest minds.
 

What's Up with the FDA?

What, if anything, is wrong with FDA? And who's to blame: the agency's leadership or its massed ranks of critics? These are just some of the questions Warren Ross posed to an opinionated panel of agency alumni and observers in the know
 

2008 MAHF Inductees

The Medical Advertising Hall of Fame will induct Robert Baldini, John Corcoran and Richard Cliggott at a special celebration dinner. The MAHF will also honor Audrey Girard with a lifetime achievement award and M. James Dougherty with a service to industry award.
 

Direct Marketing Report: Something old, something new

New media and technology won't be replacing tried-and-true pharmaceutical direct marketing any time soon say the experts. Stephen McGuire reports on how pharma marketers are using a mix of old- and new-school direct marketing tactics to drive brand results and reach targeted audiences with increasing accuracy
 

Headliner: Pfizer's Maureen Doyle-Scharff

She makes house calls, lots of them. Maureen Doyle-Scharff, MBA, FACME, calls Ohio home but logs about half her work hours in Pfizer's Manhattan offices.
 



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