New Drug Dossier

Click here to subscribe

MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE

This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

Sponsored by Everyday Health.

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

Subscribe Today


MM&M 
offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

MM&M Career & Salary Survey Premium Edition

Are you making as much as your peers?

Complete the MM&M Career & Salary Survey 2008 now for a chance to win the latest Nintendo console. All responses will remain confidential. Click here to take the survey. 

 


The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

GfK forecast: Vytorin and Zetia could see sharp declines, but docs want more data

Questions over the efficacy of Vytorin and Zetia could prompt a sharp pullback on first- and second-line use of the drug, according to a survey of physicians by GfK Market Measures, but docs are taking a wait-and-see approach with the drugs and remain open to new data.
 

Novartis' North American pharma head resigns

Novartis head of North American pharmaceuticals, Alex Gorsky, has resigned from the company. Attempts to contact the drugmaker for a statement on Gorsky's departure went unreturned at presstime.
 

Publisher sees online potential for axed Ascend titles

Intellisphere owner MJH & Associates may continue operating Family Practice Recertification, Internal Medicine World Report and Physician's Money Digest as online-only properties, but will cease print publication of the titles due to the weakness in the advertising market for primary care journals.
 

Small study results raise Sutent heart failure concerns

Small study results released at yesterday's Genitourinary Cancers Symposium in San Francisco showed that 15% patients taking Pfizer's Sutent suffered heart failure, a rate higher than in clinical trials of the drug.
 

In Brief

Product news

Bentley Pharmaceuticals announced its European subsidiaries have received approvals to market their omeprazole capsule products, through their licensees, in various territories in Europe.
 

People news

Concentric Pharma Advertising promoted Aimee Eastwood to associate creative director, copy. Eastwood was previously group copy director.
 

Company news

GlaxoSmithKline launched the Center for Value-Based Health Management (www.CenterVBHM.com), an online resource for employers and others interested in improving the health of their workforce while lowering overall healthcare costs.
 

Sponsored Links


PMRG 2008 Annual National Conference

Pharmaceutical market research predictions are used, among other things, as the basis for product go/no-go decisions, business development acquisitions and marketing resource allocations. But do we truly have all the tools and knowledge to make these predictions? Find out at PMRG's 2008 Annual National Conference: Crystal Ball. Today's Information. Tomorrow's Insights. The PMRG Annual National Conference will be held at the JW Marriott Desert Ridge in Phoenix from Sunday, March 9 through Tuesday, March 11, 2008. Click here to register.

PMRG advances the principles, practice and power of marketing research within the healthcare industry. PMRG enhances the ability of our members to build the future by driving better business decisions.

Latest Features

This is Your Year

The quest to win an MM&M Award starts here with the launch of the 2008 program. As always, your entries will be judged by an independent panel of some of the industry's finest minds.
 

What's Up with the FDA?

What, if anything, is wrong with FDA? And who's to blame: the agency's leadership or its massed ranks of critics? These are just some of the questions Warren Ross posed to an opinionated panel of agency alumni and observers in the know
 

2008 MAHF Inductees

The Medical Advertising Hall of Fame will induct Robert Baldini, John Corcoran and Richard Cliggott at a special celebration dinner. The MAHF will also honor Audrey Girard with a lifetime achievement award and M. James Dougherty with a service to industry award.
 

Direct Marketing Report: Something old, something new

New media and technology won't be replacing tried-and-true pharmaceutical direct marketing any time soon say the experts. Stephen McGuire reports on how pharma marketers are using a mix of old- and new-school direct marketing tactics to drive brand results and reach targeted audiences with increasing accuracy
 

Headliner: Pfizer's Maureen Doyle-Scharff

She makes house calls, lots of them. Maureen Doyle-Scharff, MBA, FACME, calls Ohio home but logs about half her work hours in Pfizer's Manhattan offices.
 




Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.