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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Bid to restrict industry-backed CME rebuffed, again

A third attempt by an AMA ethics council asking physicians and medical institutions to curb industry funding for professional educational activities was rebuffed yesterday.
 

PhRMA: use FDA logo for link to PI, patient info online

PhRMA called for FDA to develop an agency icon or bug that drugmakers could use on their websites to link to agency-approved product information and patient medical guides.
 

Pfizer shrinks R&D operations

Pfizer will shrink the square footage of its global R&D operation by 35% as it absorbs Wyeth, sharply reducing some sites, shuttering others and prompting an as-yet unspecified number of layoffs.
 

IMS Health purchased for $5.2 billion

Marketing research giant IMS Health will be acquired by private equity firm TPG Capital and the Canadian Pension Plan Investment Board, a Toronto-based investment management organization, for $5.2 billion.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News

Former Pfizer president of global R&D John LaMattina, PhD, has joined Boston-based venture firm PureTech Ventures as senior partner. The move follows yesterday's announcement that Pfizer was splitting leadership of its R&D operations into a biotherapeutics division, headed by Mikael Dolsten, and a pharmatherapeutics division, headed by Martin Mackay. LaMattina spent 30 years at Pfizer.
 

Agency News from Centron, Jocoto and Harrison and Star

Centron won the agency of record assignment for Cephalon's AMRIX capsules as well as the medical education agency assignment for a new product being developed by Acorda Therapeutics.
 

LATEST FEATURES

Sales Force Report: The Online Rep

How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more "face" time with physicians.
 

An Orphan's Tale

When your patient population is just 10,000, the pharma marketing rulebook goes out of the window. Ben Comer examines one of the most successful ultra orphan campaigns of all time
 

Social Standards

With FDA set to hold its first public hearings on Internet promotion in 13 years, Matthew Arnold looks at the key questions and what might come out of it
 

Headliner: NPR's Scott Hensley

Scott Hensley is a little like digital health journalism's Johnny Appleseed. Having served as the founding editor of the Wall Street Journal Health Blog, Hensley left the Journal last spring and in August joined National Public Radio, where he serves as a digital correspondent, editor and main writer on--surprise!--the NPR Health Blog.
 

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