The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Prevacid OTC switch gets $200 million launch effort

Novartis Consumer Health launched OTC Prevacid with a $200 million marketing campaign featuring the tagline: "When you've had it with heartburn."
 

Yaz pilots Google sponsored links format

Bayer's Yaz is trying out a paid search format similar to that proposed by Google for products carrying black box warnings.
 

Day Two in DC: Can pharma police everything online?

If day two of FDA's hearings on internet promotion of drugs and the use of social media had a totem animal, it would be the ostrich. The birds, heads buried, adorned many a slide designed to hammer home the point that many companies are so fearful of violating adverse events reporting requirements that they go out of their way not to monitor the Internet for reports.
 

Day One in DC: Industry bends FDA's ear on social media

The FDA's hearings on promotion of regulated products online and using social media—the "Super Bowl of Part 15 Hearings," as Porter Novelli's Peter Pitts dubbed them—got under way yesterday in a near-capacity federal conference hall.
 

FROM MM&M MAGAZINE

An Orphan's Tale

When your patient population is just 10,000, the pharma marketing rulebook goes out of the window. Ben Comer examines one of the most successful ultra orphan campaigns of all time
 

Social Standards

With FDA set to hold its first public hearings on Internet promotion in 13 years, Matthew Arnold looks at the key questions and what might come out of it
 

Headliner: NPR's Scott Hensley

Scott Hensley is a little like digital health journalism's Johnny Appleseed. Having served as the founding editor of the Wall Street Journal Health Blog, Hensley left the Journal last spring and in August joined National Public Radio, where he serves as a digital correspondent, editor and main writer on--surprise!--the NPR Health Blog.
 

DDR on DTC: Humira

Abbott Laboratories has achieved something quite rare with the latest DTC print campaign for Humira, its rheumatoid athritis (RA) drug.
 

Pfizer shifts Viagra to McGarryBowen

Pfizer has given McCann HumanCare the heave-ho on its Viagra consumer account, awarding the business to McGarryBowen following a review.
 

Wyeth taps Jane Seymour for European RA campaign

Wyeth enlisted actress and artist Jane Seymour for an unbranded rheumatoid arthritis (RA) campaign in Europe.
 

FDA letters slew sponsored links

The FDA's 14 letters warning companies about sponsored links on search engines all but eliminated industry use of the media, according to ComScore.
 

Novo Nordisk, BI tout diabetes awareness month

November is Diabetes Awareness Month and manufacturers in the space, including Boehringer Ingelheim and Novo Nordisk, are observing it with educational campaigns.
 

WeissComm bolsters its digital team

The WeissComm Group (WCG) hired European blogger and podcaster Neville Hobson to head social media activities in Europe, and also added new digital-focused employees in its New York, San Francisco and Austin, Texas offices.
 

IPG combines Deutsch, Lowe

Interpublic Group (IPG) aligned its Deutsch and Lowe Worldwide agencies in North America. Deutsch will now oversee and manage Lowe's US offices, including Lowe Health.
 

Everyday Health adds virtual doc

Everyday Health launched a tool allowing patients to query a video doctor by entering a symptom, and then responding to follow-up questions.
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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