The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

E-samples hijack search, study asserts

Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers' preference for brands over generics.
 

Info overloaded, consumers tune out risk info, says survey

Consumers tend to block out risk info in TV and print ads for prescription drugs -- particularly those over age 55 -- according to a study by ORC Guideline.
 

FROM MM&M MAGAZINE

Longer DTC TV spots are still memorable: Nielsen

Prescription drug advertisers are running longer broadcast spots to accommodate more expansive fair balance statements, a Nielsen IAG analysis suggests, as 75-second spots proliferate.
 

DDR on DTC: Pristiq

Over the years, we've seen a lot of disturbing images in DTC.
 

Outlook 2010: A New Dawn

The healthcare reform legislation inching toward the president's desk will mean big changes for the pharmaceutical industry, whatever its final form. Matthew Arnold takes a look at what's ahead
 

Urologists, NFL launch cancer effort

The American Urological Association is partnering with the NFL for a GlaxoSmithKline-supported prostate cancer awareness campaign with the message that men should start getting tested at age 40.
 

King warned on Embeda VNRs

VNRs for King's ostensibly abuse-resistant pain drug Embeda drew an FDA warning letter.
 

CEOs, not celebs, more persuasive

Mulling celebrity spokes-candidates for an ad campaign? Consider this: business leaders are more persuasive than athletes, movie stars or musicians, according to a Harris Interactive poll for Adweek.
 

Ex-Razorfish VP jumps to imc2 shop

One theory of career relativity states that the acquisition of an agency equals a management restructuring, and a management restructuring equals heads rolling.
 

Antidote: mammograms for women 40-50

I thought I would take a short step away from the usual drug analysis to discuss mammograms.
 

Does reform end brand messaging?

Will healthcare reform—should it pass—serve as a tipping point in the shift from traditional brand messaging to customer-centric engagement?
 

Consumer Marketing briefs

Featuring news about AdvaMed, Porter Novelli, Sanofi-Aventis, DDMAC, the American Medical Association and the Flu Information Care System
 

Special Reports

DTC Report: Between Screens

Drug advertisers may be saving the TV industry, but they're moving beyond dabbling in digital
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

NEW DRUG DOSSIER

Entry kit available online Feb. 8

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

WEBCAST




Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

MM&M on TWITTER




Follow all the latest industry news and views, along with MM&M Awards updates, on Twitter:
twitter.com/MMMnews
twitter.com/MMMawards

FROM OUR SPONSORS


Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

SALARY SURVEY



 It's YOUR program, so YOU pick the color. Click here now to vote.



Advertise
For details on how to advertise in MM&M Consumer Monthly, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M Consumer Monthly click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2012 Haymarket Media Inc.