The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

With Alcon bid, Novartis sets sights on aging consumer

Novartis' bid for full ownership of Alcon could spawn an eye-care behemoth with a consumer-products unit worth about $1 billion.
 

Abbott's next step for Niaspan

Abbott Labs' cholesterol drug Niaspan is growing prescription share nicely after a clinical trial highlighted its potential as part of a one-two punch in reducing plaque. Now, the company says, it is considering how best to capitalize on the data.
 

FROM MM&M MAGAZINE

Busting Silos: The New Agency Model

As online-advertising standards get closer to reality, agencies and industry also need to learn to work together to orchestrate tactics such as social networks and mobile technologies. Matt Giegerich take a look at what's to come
 

DDR on DTC: Abilify and Lipitor

One of the biggest problems for DTC marketers is that there is no packaging for consumers to bond with (remember the "eighth P" of the "seven P's" from business school?).
 

Sanofi iPhone app offers diabetics carb counting

Sanofi-Aventis launched an iPhone application aimed at helping diabetics count calories on the go.
 

TV viewers suffer risk info overload from pharma ads

Consumers tend to block out risk info in TV and print ads for prescription drugs—particularly those over age 55—according to a study by ORC Guideline.
 

GSK unveils $12M 'Sucks less' effort

GlaxoSmithKline Consumer Healthcare is taking an irreverent tone with its latest ads for Nicorette, featuring the tagline "Makes Quitting Suck Less."
 

Pfizer among top 10 advertisers in 2009

Pfizer boosted ad spend 12% for the first nine months of 2009 over the same period in 2008, even as ad spend for the sector remained static and spending across all sectors plummeted 14.7%, according to TNS Media Intelligence.
 

Will social networks produce ROI?

For all the talk about Twitter, Facebook and Sermo as marketing channels of the future, will social networks ever provide a viable platform for promoting products with reach and ROI like advertising or detailing does?
 

Chantix latest Rx on video network

Chantix became the latest pharmaceutical advertised on the HealthiNation health-video network, with the brand's banner ad running beneath clips on quitting smoking and losing weight.
 

Consumer Marketing briefs

Featuring news about Johnson & Johnson's McNeil Consumer, Deutsch and GlaxoSmithKline
 

Special Reports

DTC Report: Between Screens

The Age of Engagement

Making Marketing Dollars Count: Made to Measure

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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