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Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
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This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

Cleveland Clinic teams with Google in online health record pilot

The Cleveland Clinic has announced a pilot partnership with online search juggernaut Google to test a new online medical record service allowing patients to control who gets to see their health information.
 

Supremes bolster preemption defense

In a major test of the preemption principle, the US Supreme Court ruled 8-1 that patients can't file common-law claims challenging the safety and effectiveness of an FDA-approved medical device.
 

Pfizer to acquire Encysive in $195 million deal

Pfizer has entered into a deal to acquire publicly-held Houston biotech firm Encysive Pharmaceuticals for $195 million.
 

Drug wholesale prices up over 7% in 2007

Pharmaceutical manufacturers increased wholesale prices for the 50 top-selling branded medications by an average of 7.82% in 2007, after increases of 6.73% and 6.22% in the previous two years, according to data from marketing research firm Delta Marketing Dynamics.
 

HBA selects Shire's Sibley as 'Woman of the Year'

Shire's SVP, leadership development, Charlotte Sibley, has been named as the Healthcare Businesswomen's Association's (HBA) 2008 "Woman of the Year" (WOTY).
 

In Brief

Product news

Eli Lilly announced the launch of KwikPen, a new insulin pen prefilled with Humalog (insulin lispro injection).
 

People news

Abid Rawn has joined Depomed as VP of sales and marketing.
 

Company news

Genstruct, a systems biology company focused on identifying molecular mechanisms, networks and biomarkers to better understand large scale biology, announced it has entered into a master research agreement with Pfizer designed to cover current and future collaborations.
 

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PMRG 2008 Annual National Conference

Pharmaceutical market research predictions are used, among other things, as the basis for product go/no-go decisions, business development acquisitions and marketing resource allocations. But do we truly have all the tools and knowledge to make these predictions? Find out at PMRG's 2008 Annual National Conference: Crystal Ball. Today's Information. Tomorrow's Insights. The PMRG Annual National Conference will be held at the JW Marriott Desert Ridge in Phoenix from Sunday, March 9 through Tuesday, March 11, 2008. Click here to register.

PMRG advances the principles, practice and power of marketing research within the healthcare industry. PMRG enhances the ability of our members to build the future by driving better business decisions.

Latest Features

This is Your Year

The quest to win an MM&M Award starts here with the launch of the 2008 program. As always, your entries will be judged by an independent panel of some of the industry's finest minds.
 

What's Up with the FDA?

What, if anything, is wrong with FDA? And who's to blame: the agency's leadership or its massed ranks of critics? These are just some of the questions Warren Ross posed to an opinionated panel of agency alumni and observers in the know
 

2008 MAHF Inductees

The Medical Advertising Hall of Fame will induct Robert Baldini, John Corcoran and Richard Cliggott at a special celebration dinner. The MAHF will also honor Audrey Girard with a lifetime achievement award and M. James Dougherty with a service to industry award.
 

Direct Marketing Report: Something old, something new

New media and technology won't be replacing tried-and-true pharmaceutical direct marketing any time soon say the experts. Stephen McGuire reports on how pharma marketers are using a mix of old- and new-school direct marketing tactics to drive brand results and reach targeted audiences with increasing accuracy
 

Headliner: Pfizer's Maureen Doyle-Scharff

She makes house calls, lots of them. Maureen Doyle-Scharff, MBA, FACME, calls Ohio home but logs about half her work hours in Pfizer's Manhattan offices.
 



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