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Entry kit available online Feb. 16

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


SALARY SURVEY



 It's YOUR program, so YOU pick the color. Click here now to vote.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Sharp Rx price jumps way up, says GAO

A Government Accountability Office study found "extraordinary price increases" in 416 branded drug products (across 321 brands) between 2000 and 2008. That's about half of one percent of all branded drug products.
 

Pfizer $3m Stanford CME grant comes with few strings attached

In the debate over industry support of CME, it's often been argued that drug and device manufacturers would never support programming that they had no control over. Pfizer's $3 million, three-year grant to Stanford University School of Medicine suggests otherwise, though the grant will support education around areas of "mutual interest" and will be disbursed in milestone payments.
 

Rosetta acquires Wishbone

Rosetta, the largest independent digital marketing agency in the US, has acquired Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Digitas Health, Science Applications International Corporation and Greenleaf Health

Digitas Health named Gautam Gulati, MD, MBA, MPH, to the position of VP/group director, the fifth physician to join the agency's Science and Medicine department.
 

Company News: StrikeForce Communications, Novartis, Cegedim Dendrite and SK&A Information Services

Full-service medical advertising agency StrikeForce Communications landed three new assignments from eyecare firm Alcon Labs, the agency announced
 

LATEST FEATURES

MM&M All-Stars Company of the Year: Novartis

MM&M All-Stars Agency/Network of the Year: Euro RSCG Life

MM&M All-Stars Large Pharma Marketing Team of the Year: Symbicort (AstraZeneca)

MM&M All-Stars Small Pharma Marketing Team of the Year: Vyvanse (Shire)

MM&M All-Stars Media Brand of the Year: HealthiNation

Busting Silos: The New Agency Model

The Agency Gallery


WHITE PAPERS


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