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Entry kit available online Feb. 16

MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare. With a wide range of categories, you're sure to find the perfect fit to showcase your best work. CLICK HERE for more information.

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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

Pfizer, Merck reps impress docs with product know-how: study

Cardiologists rating pharmaceutical sales forces ranked Pfizer's the highest, while Merck's CV sales force improved to number two, a recent poll showed.
 

Merck in row over AIDS-drug pricing

It was activism that drew the world's attention to the HIV epidemic and to the need for ethical standards in AIDS-drug testing. And activism is once again playing a role, this time in challenging a drug company, Merck, over the price of HIV/AIDS medicine Isentress. The AIDS Healthcare Foundation (AHF), which operates free HIV/AIDS clinics in the US and abroad, this week banned Merck drug reps from calling on staff in its facilities.
 

Medical ad shops raise $100K for Haiti relief

The compassion and goodwill of the medical advertising agency community has turned what started as a single donation to the Haitian earthquake relief effort into a collaborative, non-partisan effort spanning numerous organizations, and raising more than $100,000 to date for the beleaguered Caribbean republic.
 

Three "Med Men" to be inducted into Medical Advertising Hall of Fame Feb. 9

The Medical Advertising Hall of Fame (MAHF) is putting the finishing touches on preparations to honor three industry legends at the 2010 MAHF Awards dinner at the Pierre Hotel in New York on Tuesday, February 9.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Cephalon

Cephalon named CFO Kevin Buchi chief operating officer with responsibility for worldwide pharmaceutical operations, worldwide technical operations, investor relations and business development. Buchi joined Cephalon in 1991 and became CFO in 1996. Replacing him as CFO is Wilco Groenhuysen, who was previously SVP finance.
 

Company News: AstraZeneca

AstraZeneca announced plans to cut 8,000 jobs -- around 12% of its global workforce -- by 2014 as part of a cost-cutting exercise. The firm, which has already eliminated 12,600 jobs in recent years, will lose US market exclusivity on Arimidex and Pulmicort Respules this year and has projected a revenue decline in the mid-single digits for the year. The company will also restructure its R&D function to focus on fewer disease area targets and close some R&D sites.
 

LATEST FEATURES

MM&M All-Stars Company of the Year: Novartis

MM&M All-Stars Agency/Network of the Year: Euro RSCG Life

MM&M All-Stars Large Pharma Marketing Team of the Year: Symbicort (AstraZeneca)

MM&M All-Stars Small Pharma Marketing Team of the Year: Vyvanse (Shire)

MM&M All-Stars Media Brand of the Year: HealthiNation

Busting Silos: The New Agency Model

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