The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Medtronic launches leonine pump education effort

Medtronic launched a video contest for diabetic kids featuring an insulin pump-wielding lion mascot. Contestants must incorporate downloadable cutouts of Lenny the Lion into their 2-3 minute videos.
 

Online video big in health searches

If there was any doubt, online health video has officially arrived. Almost half of consumers researching drug info online include health videos in their search sessions, according to Manhattan Research.
 

FROM MM&M MAGAZINE

Patient Marketing Report: Friending Social Media

So much of the discussion around pharma and social media focuses on what you can't do. Gilead Sciences, Novartis, UCB, Shire and Bayer provide examples of what can be done. Ben Comer reports
 

Medical Advertising Hall of Fame 2010: Legends in the Hall

Adrienne Fanti and Tracy Peterson take a look back at the extraordinary lives and achievements of the Medical Advertising Hall of Fame's three newest members
 

10 predictions for the decade

The pharma industry looks to the next decade with trepidation. Growth in many sectors is flat. Generic expiries loom. Trust in the industry is at rock bottom.
 

As online grows, will ads take notice?

Data from Nielsen show that while 99% of video in the US is viewed on traditional TV, DVR and online video use is growing fast. Is getting ads in front of those consumers as important as ads to traditional viewers?
 

Marketing mindset differs among audiences

Rivalries among colleagues in the same company are nothing new. Just watch an episode of The Office, and you'll see.
 

DDR on DTC: Actonel

Actonel, the osteoporosis drug from Warner Chilcot-Sanofi Aventis, is takin' it to the streets!
 

Pharma sought safe havens for '09 consumer ads

Pharma marketers placed safe bets and sought value in their consumer advertising buys last year, and that cautious approach is sure to continue.
 

FDA takes microsite back to 'Basics'

The FDA unveiled the first fruit of its transparency initiative with FDA Basics, a microsite aimed at demystifying the agency's workings for the public.
 

Shaq might be Sanofi's newest pitchman

Sanofi-Aventis is betting its $1.9-billion purchase of Chattem can give it a US marketing platform for future Rx-to-OTC switch brands.
 

NuvaRing DTC leads web traffic

NuvaRing and Latisse lead the pack in DTC-driven traffic to their brand.com sites, according to Manhattan Research.
 

Consumer Marketing Briefs: healthcare reform, USC hospitals, Nielsen

In the frenzied days of December, as the Senate scrambled to wrap up its version of healthcare reform legislation, pharmas and advertisers overcame a last-minute effort to add an amendment that would have jacked up the cost of pharma advertising
 

McCann creates 'Office of the CEO'

McCann Healthcare Worldwide announced a new "Office of the CEO" under which four executives will share leadership responsibility.
 

Special Reports

DTC Report: Between Screens

The Age of Engagement

Making Marketing Dollars Count: Made to Measure

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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