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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Omnicom, WPP big winners in Bayer agency consolidation

Bayer announced today that it will split global advertising duties between Omnicom and WPP, a consolidation process set to be completed over the next two years.
 

Medtronic launches leonine pump education effort

Medtronic launched a video contest for diabetic kids featuring an insulin pump-wielding lion mascot. Contestants must incorporate downloadable cutouts of Lenny the Lion into their 2-3 minute videos.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Harvard Medical School, Eli Lilly and Slack Inc.

Harvard Medical School named Lilly's William Chin, MD executive dean for research, a new position with responsibility for biomedical research.
 

Company News: comScore and ARSgroup

ComScore acquired ARSgroup, an Evansville, IN research firm whose Persuasion methodology measures effectiveness of advertising creative.
 

LATEST FEATURES

Patient Marketing Report: Friending Social Media

So much of the discussion around pharma and social media focuses on what you can't do. Gilead Sciences, Novartis, UCB, Shire and Bayer provide examples of what can be done. Ben Comer reports
 

Medical Advertising Hall of Fame 2010: Legends in the Hall

Adrienne Fanti and Tracy Peterson take a look back at the extraordinary lives and achievements of the Medical Advertising Hall of Fame's three newest members
 

MM&M Therapeutic Focus: Cardiovascular

The list of top 50 CV products to emerge from "the Aughts" looks set for a shakeup entering "the Tens." Marc Iskowitz examines threats and opportunities expected from generic Lipitor and emerging CETP inhibitors, as well as market dynamics within the anti-platelet and anti-hypertensive segments
 

Headliner: Rockpointe's Tom Sullivan

Tom Sullivan can often be found in the trenches of the debate over physician-industry relationships, a lonely pro-industry voice squaring off against powerful legislators and ornery academics.
 

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