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How to Engage Online Consumers in Daily Health Management
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This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Ambling toward patent cliff, flinty Pfizer boasts of pipeline

Pfizer delivered a low-key analyst day, offering no surprises as it advances toward a "cliff" of patent expirations on major products.
 

GSK avoids UK prosecution over antidepressant clinical trials data

The UK's drugs regulatory agency said it would not prosecute GlaxoSmithKline (GSK) for allegedly withholding clinical trials data related to its antidepressant Seroxat (paroxetine), sold in the US under the brand name Paxil.
 

Allergan subpoenaed over Botox promotion materials

Allergan said it has received a subpoena for documents related to the promotion of its anti-wrinkle injection Botox.
 

Humer steps down as Roche CEO

Franz Humer stepped down as CEO of Roche on Tuesday passing over his duties to Severin Schwan, former head of the company's diagnostics unit.
 

Centocor launches corporate blog

Centocor launched itself into the blogosphere with the debut of its corporate blog at cnto411.com.
 

In Brief

Product news

Genzyme announced the US launch of phosphate binder Renvela (sevelamer carbonate) for dialysis patients.
 

People news

Publicis Healthcare Communications Group announced the appointment of Lyn Falconio to EVP, network navigator on the AstraZeneca account.
 

Company news

Cephalon has contracted inVentiv Selling Solutions, a division of inVentiv Health, to provide sales support for its muscle relaxant Amrix.
 

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PMRG 2008 Annual National Conference

Pharmaceutical market research predictions are used, among other things, as the basis for product go/no-go decisions, business development acquisitions and marketing resource allocations. But do we truly have all the tools and knowledge to make these predictions? Find out at PMRG's 2008 Annual National Conference: Crystal Ball. Today's Information. Tomorrow's Insights. The PMRG Annual National Conference will be held at the JW Marriott Desert Ridge in Phoenix from Sunday, March 9 through Tuesday, March 11, 2008. Click here to register.

PMRG advances the principles, practice and power of marketing research within the healthcare industry. PMRG enhances the ability of our members to build the future by driving better business decisions.

Latest Features

Sales Force Report: Rep 2.0

By equipping all of its sales reps with interactive tools, AstraZeneca's field force has added valuable minutes to its sales calls and considerably improved its ability to cover multiple products in a single detail.
 

Blueprint for Branding Devices

David Paragamian emphasizes the importance of building master brands and exploring promotional channels
 

Measuring the Signal

There is no point in running a great journal ad if no one notices it. But how do you truly determine if the signal is cutting through the noise? Stephen Hellebusch tests the theory of signal detectability on a group of primary care physicians
 

Crafting Effective Ads

Once a product has been positioned and its brand story told, it's time to develop a creative concept. Cathy Su and Noah Pines look at marketing research techniques that help evolve visual executions, resulting in truly effective ads
 

Headliner: HCMA's Jay Bolling

Jay Bolling has a salesman's upbeat mien and smooth delivery, befitting the head of a new national trade group for medical marketers, a business getting squeezed from all sides.
 




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