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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Scripts going unfilled at 'unprecedented' rate

Patients not taking or refilling medications on time costs the pharmaceutical industry billions each year. The housing bubble and recession have helped write a new chapter in the compliance story, as higher numbers of new prescriptions simply go unfilled because patients either cannot afford, or are unwilling, to pay for them.
 

Access to docs flat, but appointments on the rise, survey says

Ninety-eight percent of the doctors surveyed in an SK&A study said up to 20 sales reps visit their practices each week, while total access to docs during 2009 increased by a fraction.
 

DDMAC demands corrective messaging from three companies

The FDA hit three companies with warning letters for promotional materials on three drugs and requested corrective communications for all three.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Burson-Marsteller

Burson-Marsteller named Helene Ellison global chair of its healthcare practice.
 

LATEST FEATURES

Marketing Research Report: Data Crunch

Pharma companies and their partners are under pressure to evolve the marketing research function through new technology and fresh thinking
 

Specialty Pharmaceuticals: Shifting Specialties

New developments in specialty pharma are changing the way manufacturers, payers, docs and patients interact. Ben Comer looks at where things are headed
 

Physician-Patient Dialogue: Unscripted Scrutiny

Deep analysis of the provider-patient dialogue can give brand-name drugs an edge in the marketplace. Jeff Kozloff and David Franke looks at how this dialogue can uncover competitive threats, product positioning and physician educational gaps
 

Medical Advertising Hall of Fame Induction 2010

Hundreds of healthcare advertising and publishing leaders braved the storm and gathered at at New York's Pierre Hotel to honor the 2010 Medical Advertising Hall of Fame inductees: Steve Girgenti, Irwin Lerner and Mel Rubin
 

Headliner: e-Patient Dave deBronkart

In January 2007 Dave deBronkart, aka e-Patient Dave, was diagnosed with stage IV kidney cancer that had spread throughout his body and given a median survival time of 24 weeks.
 

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