The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Takeda launches IBS unbranded site

Takeda is observing Irritable Bowel Syndrome (IBS) Awareness Month with the launch of an unbranded website for patients called Let's Talk IBS. Campaign materials include a video featuring Dr. Lauren Gerson, along with tips, treatment options and other interactive areas for patients.
 

Europe edges US in social media for health info, says study

Europeans -- physicians and consumers alike -- are much more receptive to the use of social media for health information than are their American counterparts, a Digitas Health study suggests.
 

FROM MM&M MAGAZINE

Physician-Patient Dialogue: Unscripted Scrutiny

Deep analysis of the provider-patient dialogue can give brand-name drugs an edge in the marketplace. Jeff Kozloff and David Franke looks at how this dialogue can uncover competitive threats, product positioning and physician educational gaps
 

Medical Advertising Hall of Fame Induction 2010

Hundreds of healthcare advertising and publishing leaders braved the storm and gathered at at New York's Pierre Hotel to honor the 2010 Medical Advertising Hall of Fame inductees: Steve Girgenti, Irwin Lerner and Mel Rubin
 

Headliner: e-Patient Dave deBronkart

In January 2007 Dave deBronkart, aka e-Patient Dave, was diagnosed with stage IV kidney cancer that had spread throughout his body and given a median survival time of 24 weeks.
 

Dropped call: the digital story everyone's missing

Funny what gets people's attention. Today's topic du jour is social media—every pharma company sports an ad hoc committee, umpteen hyperbolic stories in the press, heck even the FDA has taken notice!
 

Social media, a measurable part of marketing plans

Social media continues to be something of a blind spot for the pharma and medical device industries, with only a tiny fraction of all marketing dollars spent on online marketing.
 

DDR on DTC: Lexiva

Having been born in 1997, DTC advertising is now officially a "teenager." And just like any teen, it has its moments of rebellion (getting ready or a standoff with the FDA) as well as unexpected (but welcome) moments of insight and maturity.
 

AstraZeneca answers Prevacid with Nexium spots

AstraZeneca is answering OTC Prevacid with ads touting Nexium's nighttime benefits.
 

Boehringer effort targets sports fans

Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.
 

Medtronic launches leonine pump effort

Medtronic launched a video contest aimed at diabetic kids, who use an insulin pump, and their parents.
 

Online health videos take off

If there was any doubt, online health video has officially arrived as a means of reaching consumers.
 

Consumer Marketing Briefs

Featuring news about GlaxoSmithKline, Lundbeck, National Organization for Rare Disorders, Campaign magazine and Pfizer
 

Special Reports

DTC Report: Between Screens

The Age of Engagement

Making Marketing Dollars Count: Made to Measure

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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