The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

FDA says competing biologic ads both misled

One is a sales aid, and one is a consumer brochure, but both ads -- for CSL Behring's Zemaira and for Talecris' Prolastin -- are false or misleading, FDA said in a pair of untitled letters.
 

GSK rolls out new DTC ads for Lovaza

GlaxoSmithKline launched new TV spots last week for Lovaza, a prescription omega-3 fish oil capsule indicated for the lowering of very high triglyceride levels.
 

FDA proposes standard for print, broadcast drug ads

The FDA said side-effect related statements in consumer drug ads should be presented in a clear, conspicuous and neutral manner and, in a proposed rule issued this week, allowed for flexibility in determining whether these criteria are met.
 

FROM MM&M MAGAZINE

Headliner: Pfizer vaccines chief Mark Swindell

Mark Swindell, president of Pfizer vaccines, began his career in 1983 in the finance department of Cyanamid, a mid-sized pharma company in the UK. Six years later the company gave him an opportunity to learn the sales side of the business.
 

DDR on DTC: Cervarix

And the Academy Award for Best Performance by a Vaccine in the Unbranded Category goes to... Cervarix!
 

Will more pharmas consolidate?

Merck has put its media business up for pitch as it seeks to consolidate following its acquisition of Schering-Plough. Can we expect to see more of this sort of consolidation at top pharmas in the next year?
 

The industry's cultural deficit

Innovative chemical compounds have improved the quality and longevity of the lives of many Americans. Many diseases that were once a death sentence are now treatable.
 

Don't be a bore: Create an experience for your customers

We all know that our industry is based on science. And good science from well-controlled clinical studies contains a lot of details. Important details. Critical details.
 

GSK launches surprising cervical cancer TV spots

What began as a sparkly new ad for perfume quickly shifted gears, from trivial to terrifying, once the young female actor glimpsed the perfume bottle's script: cervical cancer.
 

Cliffs notes on expiring patents

Often, when I am exposed to certain words and phrases, it acts as a cue for my mind to break into an accompanying composition of incidental music and fitting sounds effects.
 

Xyzal to give allergies a 'Clean Sweep'

Sanofi-Aventis is poised to launch a new Xyzal campaign for allergy season, having recently acquired full commercialization responsibilities on the drug after UCB's exit from US primary care in February.
 

Aricept TV spots hype benefits: DDMAC

Eisai got an FDA untitled letter for two Aricept TV ads that the agency said overstate the efficacy of the drug.
 

Help-seeking ads unhelpful: Merck

Merck told FDA that unbranded "Help-seeking" search ads for drugs, which have proliferated over the past year, are misleading and lack transparency.
 

Consumer Marketing briefs

Featuring news about HCD Research, Pfizer, Bristol-Myers Squibb, Wyeth and Carat
 

Special Reports

DTC Report: Flat is the New Up

After a sharp downturn, consumer ad outlays have stabilized. Advertisers are spending again, but with budgets under pressure, they're seeking deals, and amid thinning pipelines, they're supporting mature blockbusters later in their lifecycles. Matthew Arnold reports on the trends
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

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Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

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