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Latest News

Pharma market growth slowest since 1961: IMS Health

Last year, the US pharmaceuticals market grew at its slowest rate since 1961, research firm IMS Health said today.
 

Flu bloom a boon for pharmas

This year's late bloom in cases of influenza may prove to be a boon to marketers of anti-flu meds, industry analysts said.
 

Cook social media site to educate on ED

In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie's disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.
 

Endo, Novartis begin Voltaren gel licensing deal

Endo Pharmaceuticals has entered into a licensing agreement with Novartis to obtain the exclusive US marketing rights for the prescription medicine Voltaren Gel (diclofenac sodium topical gel) 1%.
 

In Brief

People news

Endo Pharmaceuticals announced that David Holveck has been named president, CEO and a director of the company, effective April 1, 2008.
 

Company news

Merck agreed to pay $671 million to settle allegations it overcharged the Medicaid program and gave doctors junkets, dinners and other inducements to promote three of its drugs.
 

Latest Features

Sales Force Report: Rep 2.0

By equipping all of its sales reps with interactive tools, AstraZeneca's field force has added valuable minutes to its sales calls and considerably improved its ability to cover multiple products in a single detail.
 

Blueprint for Branding Devices

David Paragamian emphasizes the importance of building master brands and exploring promotional channels
 

Measuring the Signal

There is no point in running a great journal ad if no one notices it. But how do you truly determine if the signal is cutting through the noise? Stephen Hellebusch tests the theory of signal detectability on a group of primary care physicians
 

Crafting Effective Ads

Once a product has been positioned and its brand story told, it's time to develop a creative concept. Cathy Su and Noah Pines look at marketing research techniques that help evolve visual executions, resulting in truly effective ads
 

Headliner: HCMA's Jay Bolling

Jay Bolling has a salesman's upbeat mien and smooth delivery, befitting the head of a new national trade group for medical marketers, a business getting squeezed from all sides.
 



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