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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

Daiichi-Sankyo launches Sjögren's awareness efforts

Daiichi-Sankyo partnered with the Sjögren's Syndrome Foundation on a survey of 400 patients and launched an unbranded site, LivingWithDryness.com, to raise awareness of the condition.
 

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

Marketers working on Pfizer brands Viagra and Chantix, and AstraZeneca's Nexium, can pat themselves on the back, since they all scored in the "genius" percentile based on digital marketing competency, according to the L2 Digital IQ Index.
 

DDMAC warns Novartis on educational websites

FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) took Novartis to school over educational websites the agency said went beyond disease awareness, and into brand promotion, according to a Warning Letter dated April 21.
 

Insulin pen makers roll out new promos

Sanofi-Aventis US is rolling out a consumer campaign for its Lantus SoloStar pen aimed at getting people with type 2 diabetes to think differently about insulin, while Novo Nordisk revs up another racing-themed social media effort for its FlexPen.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: PhRMA and Virilion

Lorraine Bracco will serve as PhRMA's latest celebrity guest for its Sharing Miracles public affairs show.
 

Company News: Novartis

Novartis and its vaccines/diagnostics division agreed to pay a $72.5-million settlement to resolve off-label marketing allegations involving cystic fibrosis drug TOBI.
 

LATEST FEATURES

Pharma Report: When Generics Attack

US branded drug sales saw a modest bump in 2009, but maybe hold off on the champagne, because generics are still surging and another wave of big patent expirations is right around the corner, Matthew Arnold reports
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

What Doctors Want: Six Reasons for Adopting Reality-Based Research

Asking physicians what they want can be a fruitless task. Meaghan Onofrey believes the solution lies in ethnographic research
 

Headliner: Razorfish Health's Katy Thorbahn

On March 1, six months after Publicis acquired digital powerhouse Razorfish from Microsoft, Razorfish Health launched as a standalone shop.
 

MM&M Awards: Judgment Day

The deadline to enter the MM&M Awards is less than a month away but rest assured that once again your entries will be in the most capable hands. James Chase reveals, for the first time, the panel of judges who will have the difficult task of ensuring only the worthiest work wins
 



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