ENTER THE MM&M AWARDS

The new deadline for entries is FRIDAY, JUNE 4. Ensure your work gets the recognition it deserves. Click here to submit your entry today and to check out this year's lineup of judges.

WEBCAST




Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

MM&M ON TWITTER



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


SALARY SURVEY



 It's YOUR program, so YOU pick the color. Click here now to vote.

The Agency Gallery


SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

How's my detailing? Dial 1-877-RX-DDMAC

The FDA is asking healthcare professionals to keep an eye out for violative promotion and to call 1-877-RX-DDMAC or emailing badad@fda.com when they see it. "Recognize and report" is the message of the agency's Bad Ad Program, an educational outreach effort by the Division of Drug Marketing, Advertising and Communications (DDMAC) that will "help healthcare providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency," according to DDMAC director Tom Abrams.
 

Quantifying pharma's online promotional shift

Pharma brands quickened their shift toward online consumer media last year but continued to invest more on web-based professional outreach, new data show.
 

Consumers want unbranded sites, despite FDA warnings

Despite recent FDA missives regarding pharma-sponsored educational sites, consumers want condition awareness information from drugmakers, including a link to the brand, a Manhattan Research study found.
 

No sure fixes for pharma's patent cliff

With a spate of high-margin blockbusters going off patent and a lack of replacement products, a Bernstein Research conference explored three potential solutions to the patent cliff.
 

FROM OUR SPONSORS


Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Healthcare Regional Marketing

Bill Goldberg was named president and CEO of Healthcare Regional Marketing, a Cincinnati-based marketing services firm that services pharma and healthcare industry clients. He was previously COO of the firm.
 

Company News: Merck, Glenmark and inVentiv Health

Merck said it would seek FDA approval to market five new drugs in 2010, including its Nomac/E2 contraceptive, boceprevir for hepatitis C, ridaforolimus for sarcoma, an extended-release version of its diabetes treatment Januvia and a Zocor-Januvia combo.
 

LATEST FEATURES

Pharma Report: When Generics Attack

US branded drug sales saw a modest bump in 2009, but maybe hold off on the champagne, because generics are still surging and another wave of big patent expirations is right around the corner, Matthew Arnold reports
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

What Doctors Want: Six Reasons for Adopting Reality-Based Research

Asking physicians what they want can be a fruitless task. Meaghan Onofrey believes the solution lies in ethnographic research
 

Headliner: Razorfish Health's Katy Thorbahn

On March 1, six months after Publicis acquired digital powerhouse Razorfish from Microsoft, Razorfish Health launched as a standalone shop.
 

MM&M Awards: Judgment Day

The deadline to enter the MM&M Awards is less than a month away but rest assured that once again your entries will be in the most capable hands. James Chase reveals, for the first time, the panel of judges who will have the difficult task of ensuring only the worthiest work wins
 



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.