LAST WEEK TO ENTER

The new deadline for entries is FRIDAY, JUNE 4. Ensure your work gets the recognition it deserves. Click here to submit your entry today and to check out this year's lineup of judges.

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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Watson: FTC abused power in trying to 'engineer' entry of generic Provigil

The FTC, which opposes reverse-payment patent settlements but has failed to muffle them via the courts or healthcare reform legislation, is now trying some new tactics: harassment, use of privileged information and attempting to force a pharma company to partner with another firm against its will.
 

Merck Serono calls for short film scripts in global MS effort

Merck Serono announced the launch of a global MS awareness campaign calling for "script concepts" on the topic of multiple sclerosis. The winning script will be developed into a short film and distributed later in 2010. The contest is not open to US residents.
 

NIH still thinks universities make the best conflict watchdog

The nation's biggest funder of biomedical research has proposed several changes to its rules governing when and how investigators should disclose financial interests from industry.
 

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Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

Did you submit your info to the MM&M Agency A-to-Z yet?

The deadline for submitting information for your listing in the MM&M Agency A-to-Z has been extended to Wednesday, June 2. Note this deadline is absolute and final, and listings will not be accepted after this date.
 

People News: AstraZeneca and Pfizer

AstraZeneca hired Pfizer's Martin Mackay to lead research and development, and Pfizer named Wyeth R&D chief Mikael Dolsten to lead its R&D efforts.
 

LATEST FEATURES

Pharma Report: When Generics Attack

US branded drug sales saw a modest bump in 2009, but maybe hold off on the champagne, because generics are still surging and another wave of big patent expirations is right around the corner, Matthew Arnold reports
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

What Doctors Want: Six Reasons for Adopting Reality-Based Research

Asking physicians what they want can be a fruitless task. Meaghan Onofrey believes the solution lies in ethnographic research
 

Headliner: Razorfish Health's Katy Thorbahn

On March 1, six months after Publicis acquired digital powerhouse Razorfish from Microsoft, Razorfish Health launched as a standalone shop.
 

MM&M Awards: Judgment Day

The deadline to enter the MM&M Awards is less than a month away but rest assured that once again your entries will be in the most capable hands. James Chase reveals, for the first time, the panel of judges who will have the difficult task of ensuring only the worthiest work wins
 



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