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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Pfizer, AZ let clinicians query medical affairs staff via mobile phone

Drug companies are putting their in-house medical staffs on call for prescribers to ask product-related questions or report adverse events via smartphone.
 

Amgen deploys up to 1,000 reps on Prolia approval

Amgen has deployed "500 to 1,000" reps in support of Prolia (denosumab), a biologic osteoporosis treatment that received FDA approval on June 1. The drug was approved in the European Union on May 28.
 

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

Pfizer redesigned its annual review as part of a rolling rebranding exercise aimed at personalizing the company, emphasizing corporate responsibility and stressing the scientific prowess of a giant better known for its marketing.
 

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Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


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In Brief

People News: APCO Worldwide

APCO Worldwide hired former Wyeth corporate affairs chief Timothy Cost to lead its substantial healthcare practice.
 

LATEST FEATURES

Devices and Diagnostics: Out of the Box

The formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an ever-more complicated healthcare system, reports Matthew Arnold
 

Pharma Industry Perceptions: What Are They Thinking?

SDI's Pharmaceutical Company Image 2010 study is published at the end of June. James Chase previews some of the early findings on the views of both healthcare professionals and consumers
 

Direct Marketing Report: The Digitization of Direct

Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
 

MM&M's Therapeutic Focus: Rheumatology

Products for treating rheumatic and autoimmune diseases--already a $19 billion category--are poised for more growth. Marc Iskowitz finds out why analysts are bullish about the category, outlining the market forces, main competitors and pipeline
 

Multicultural Marketing: Cultural Conundrum

Despite trends compelling firms to ethnically tailor outreach to support brands, multiculturalism is not consistent. Tanya Lewis assesses pharma's cultural IQ and what it takes to develop such programs
 



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