The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

J&J uses web video, teacher outreach in UK ADHD effort

J&J's Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.
 

Star-studded warning on medication switching for epileptics

Lundbeck, Upsher-Smith, UCB and GSK are among the sponsors of an epilepsy awareness campaign, featuring Heroes star Greg Grunberg, that warns of the dangers of medication switching.
 

FROM MM&M MAGAZINE

Direct Marketing Report: The Digitization of Direct

Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
 

Multicultural Marketing: Cultural Conundrum

Despite trends compelling firms to ethnically tailor outreach to support brands, multiculturalism is not consistent. Tanya Lewis assesses pharma's cultural IQ and what it takes to develop such programs
 

Marketers must embrace the connected patient

Change is here. Not around the corner...it has turned the corner, moved into the fast lane without signaling and dropped it into overdrive.
 

Mobile marketing should be seen as an appetizer

What a great time we live in as marketers. Today, we can offer our clients more than just the typical sales aid. Now we can promote brands via web, email, print, broadcast, social media and mobile.
 

DDR on DTC: "1 in 3" people campaign

We in the DTC community are always arguing about the benefit of "unbranded," "disease state" or "information-seeking" advertising.
 

Sanofi, Novo Nordisk roll out new promos for pens

Sanofi-Aventis US is rolling out a consumer campaign for its Lantus SoloStar pen aimed at getting people with type 2 diabetes to think differently about insulin.
 

GSK enlists Dr. Drew for online contest

GlaxoSmithKline is launching a Nicorette lozenge with a snarky new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
 

Plugged-in patient more empowered

A survey of patients by HealthCentral found that 30% exhibited characteristics of "empowered patients--problem solvers wanting to understand not only their condition but their treatment options and how they work.
 

DDMAC warns Novartis on edu websites

FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) took Novartis to school over educational websites the agency said went beyond disease awareness, and into brand promotion, according to a Warning Letter dated April 21.
 

Are networks right for online buys?

A recent survey suggests advertisers want ad networks to provide more insight into where their ads will be placed online before the media buy. Are concerns over lack of transparency limiting online display ad spend?
 

Consumer Marketing briefs

Featuring news about DTC advertising, Vaccines for Teens, Sanofi-Pasteur, Society for Adolescent Medicine and Forest Labs
 

Special Reports

DTC Report: Flat is the New Up

After a sharp downturn, consumer ad outlays have stabilized. Advertisers are spending again, but with budgets under pressure, they're seeking deals, and amid thinning pipelines, they're supporting mature blockbusters later in their lifecycles. Matthew Arnold reports on the trends
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

FEATURED MM&M AWARDS SPONSOR OF THE WEEK




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