FEATURED MM&M AWARDS SPONSOR OF THE WEEK




Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

MM&M ON TWITTER



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


SALARY SURVEY



 It's YOUR program, so YOU pick the color. Click here now to vote.

The Agency Gallery


White Papers

SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

ACCME: Peer review, plus other provider controls, enable industry employees to present original research in CME

Several months' worth of dialogue, at times public and heated, between physician groups like the American Heart Association and the ACCME, has resulted in new guidance from the regulator of continuing medical education: Industry scientists, who had been barred from presenting original product-related research at for-credit talks, may now do so as long as provider controls ensure they have zero control over the content.
 

Kowa's US CEO says new statin holds appeal for untreated patients

To those who believe we have everything we need in the lipid-lowering world, Ben Stakely, Kowa Pharmaceuticals America (KPA) CEO and president, has one thing to say: "I would argue with you."
 

GSK, MedTrust Online launch clinical trials iPhone app

GlaxoSmithKline and physician portal MedTrust Online have launched a geolocating iPhone app that lets docs look up cancer clinical trials for their patients.
 

FROM OUR SPONSORS


Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

Company News: Medpedia, Diversified Agency Services and Chameleon Communications

The Children's Rare Disease Network and Medpedia.com have created RareSpace, an online community focused on rare childhood diseases.
 

LATEST FEATURES

Devices and Diagnostics: Out of the Box

The formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an ever-more complicated healthcare system, reports Matthew Arnold
 

Pharma Industry Perceptions: What Are They Thinking?

SDI's Pharmaceutical Company Image 2010 study is published at the end of June. James Chase previews some of the early findings on the views of both healthcare professionals and consumers
 

Direct Marketing Report: The Digitization of Direct

Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
 

MM&M's Therapeutic Focus: Rheumatology

Products for treating rheumatic and autoimmune diseases--already a $19 billion category--are poised for more growth. Marc Iskowitz finds out why analysts are bullish about the category, outlining the market forces, main competitors and pipeline
 

Multicultural Marketing: Cultural Conundrum

Despite trends compelling firms to ethnically tailor outreach to support brands, multiculturalism is not consistent. Tanya Lewis assesses pharma's cultural IQ and what it takes to develop such programs
 



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.