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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

Avandia decision could bolster rivals' sales

Type 2 oral diabetes drugs from Takeda, Merck and other manufacturers stand to realize sales gains from today's FDA advisory panel review of the GlaxoSmithKline Avandia pill.
 

Business Roundtable chief to replace Tauzin at PhRMA

PhRMA named Business Roundtable chief John Castellani as its president and CEO, tapping a longtime trade association hand to replace former Congressional kingpin Billy Tauzin.
 

Watson beefs up women's health biz, adds reps

Generics and specialty pharma Watson acquired a progesterone gel, marketed as Crinone and Prochieve, and added roughly 19 reps to its women's health sales force. Watson now employs close to 400 reps, according to Charlie Mayr, a company spokesperson.
 

PhRMA sweats Witty's EU samples cap

PhRMA said the reasoning behind a sharp cap on samples mandated by its European counterpart doesn't apply in the US.
 

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Modern Medicine
Whitepaper: Six Concepts for Engaging Physicians Online
We have brought together some recent posts from our new marketing blog into a free whitepaper where we share insights on engaging physicians and healthcare professionals online and the digital strategies to support that goal. Click Here to Download the Free Whitepaper



Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!



According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People News: Bayer HealthCare and IMS Health

Bayer HealthCare promoted Timothy Hayes to lead global business development for its consumer care division effective July 1, adding to his previous role as SVP and region head for the business unit.
 

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