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Cegedim Relationship Management (formerly Cegedim Dendrite) provides pharmaceutical manufacturers with industry-leading products and services that help build market share and encourage medication adherence. Our products and services include our market-leading IntelliScript Co-pay 2.0 Platform, powerful SmartTools that optimize co-pay card performance, bi-directional CRM and Adherence programs, targeted Medical Communications, and actionable Marketing and Sales Analytics solutions. To learn more, visit our website at www.cegedimdendrite.com.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

DDMAC regulatory letters could double in 2010

New Year's Eve is five months away, but FDA letter-writers have already been prolific in 2010 on themes of risk omission, inflated efficacy claims, and unfair balance presentation as seen in promotional materials targeting physicians and consumers.
 

Merck launches asthma awareness site for Spanish-speakers

Merck teamed up with the Asthma and Allergy Foundation of America (AAFA), and former Miss Universe Dayanara Torres, for an asthma education website targeting Spanish-speakers.
 

Luvox CR patient brochure gets warning for missing risk info

The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.
 

Is your career on track?

Please take a moment to complete the 24th annual MM&M Career & Salary Survey and help us provide you and the rest of the industry with the most meaningful picture of salaries, aspirations, motivation, job satisfaction and HR trends in the healthcare market. All respondents will be entered into a prize draw to win a $250 Amex card. You will not be identified and your answers will remain strictly confidential. The results will appear in the September issue of MM&M. Click through to complete the survey.
 

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Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!



According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

In Brief

People news: Everyday Health, MediZine, HCEA

Everyday Health named Washington Post digital head Goli Sheikholeslami chief product officer.
 

Company news: e-nurses, Acumed, IMS Health and Tonic

Nurses are considerably more likely than physicians to direct patients to health-related websites, according to a Manhattan Research study, with 80% of those who are online recommending sites and nearly 90% of saying they visited a pharma, biotech or device website in the past year.
 

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The 2010 Agency Review
The only independent guide to the fortunes and capabilities of agencies, featuring detailed reports of the Top 75





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