PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

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Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

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Scott Dattoli at 646-638-6015

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE

This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

Sponsored by Everyday Health.


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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

FDA looking at possible Singulair suicidality connection

The FDA issued an early communication advising that it is investigating a possible risk of suicidality with Merck's allergy and asthma drug Singulair.
 

Sanofi-Aventis and Lilly in Cialis marketing pact

Sanofi-Aventis has teamed with Eli Lilly in a collaboration to market erectile-dysfunction drug Cialis (tadalafil) to US urologists.
 

TAP tapped by Shire for Lialda co-promote

Shire has entered a three-year deal with TAP Pharmaceutical to co-promote ulcerative colitis treatment, Shire's Lialda, in the US.
 

Are FDA deadlines behind marketplace safety issues?

FDA deadlines for new drug approvals may lead to safety issues with medicines once they make it to market, a New England Journal of Medicine study indicates.
 

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With new guidelines for evaluation and improvement criteria released by the ACCME, reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. Learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.

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In Brief

Product news

Schering-Plough said the FDA has approved label revisions for Pegintron (peginterferon alfa-2b) and Rebetol (ribavirin, USP) combination therapy for chronic hepatitis C, recommending weight-based dosing of Rebetol (800-1400 mg daily) based on patient body weight.
 

People news

MedPoint Communications named Pamela Ring VP and senior director of account management.
 

Company news

Pfizer has received antitrust approval in its bid to purchase Encysive Pharmaceuticals for about $195 million.
 

Latest Features

Sales Force Report: Rep 2.0

By equipping all of its sales reps with interactive tools, AstraZeneca's field force has added valuable minutes to its sales calls and considerably improved its ability to cover multiple products in a single detail.
 

Blueprint for Branding Devices

David Paragamian emphasizes the importance of building master brands and exploring promotional channels
 

Measuring the Signal

There is no point in running a great journal ad if no one notices it. But how do you truly determine if the signal is cutting through the noise? Stephen Hellebusch tests the theory of signal detectability on a group of primary care physicians
 

Crafting Effective Ads

Once a product has been positioned and its brand story told, it's time to develop a creative concept. Cathy Su and Noah Pines look at marketing research techniques that help evolve visual executions, resulting in truly effective ads
 

Headliner: HCMA's Jay Bolling

Jay Bolling has a salesman's upbeat mien and smooth delivery, befitting the head of a new national trade group for medical marketers, a business getting squeezed from all sides.
 




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